In marketing, certain words and phrases can make or break a connection with an opportunity to connect and resonate with the intended audience.
However, these challenges extend beyond marketing.
Promoting a job opportunity is a prime example.
Certain words or phrases can cause a job applicant to worry about a work environment. They also might feel like a company doesn't understand their profession.
Like marketing, an overreliance on old strategies or cut-and-paste methodologies can create barriers between a company and suitable job applicants.
Mary Keough is a Senior Marketing Strategist who frequently shares "Marketing Job Post Teardowns" on LinkedIn. These posts highlight red flags and problematic messages on job posts.
She joins us today to discuss the words and phrases that indicate a lack of knowledge, consideration and clarity in ways that should concern job seekers.
Mary Keough on LinkedIn
Her company: Gorilla 76
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