Every marketer knows about A/B testing. It's one of the key ways to learn about our customers and prospects. We can test different variations of content and see which ones generate the best responses.
Yet, several marketers don't utilize this practice on their websites. Chris Dayley would tell you that's not only a mistake, but a missed opportunity. In his career, he's witnessed several tests that provided surprising results.
Chris shares his process and ideas for website A/B testing on today's show
A person-to-person podcast about evolved communication strategies that put the connectivity and humanity back into marketing, leadership and content.