In today's episode of Message Points, you'll find out more about what it means to "personalize" your content. Also, you might be shocked, but your attribution software is probably misleading you - and your consumers are proving it. We all like a good meme in our social media feeds, but can they fit into a company's social media content? Finally, you'll get some advice on what to do (and not do) in response to Google's Helpful Content Updates.
Gali Soudak on what "personalization" can mean
Chris Walker on attribution vs. real people results
Todd Clouser on using memes in marketing
Jim Yu on Google Helpful Content dos and don'ts
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