Message Points: defining Projection Bias, Thought Leadership and Transparency

Today's points center around leadership communication, non-profit transparency and thought leadership. Psychologists have identified projection bias in the workplace, which can impact leadership effectiveness. Many non-profits talk about donation transparency, but Marcus Sheridan explains what it means to show it. Finally, companies may talk about including thought leadership as part of their marketing strategy, but how can you make it SEO-friendly?

Alain Hunkins on a key obstacle in communication
Marcus Sheridan explains real non-profit transparency
Andy Crestodina share five ways thought leadership can drive rankings