When people hear the phrase "DARK SOCIAL," it can generate a feeling of uneasiness - especially when considering how hard it is to track it. It reminds us how the marketing world is changing and how we should re-think some things marketers believed in not long ago.
This includes the excitement around a like or a follow. Now we need to invest more time in what could potentially lead to a sale. This includes showcasing more humanity, fun and value in a social media feed.
Today's Message Points Podcast features new ways to view (and track) dark social, effective ways to generate potential sales on social media, old habits that might need to be dropped and personal insights on building a brand.
Silvia Valencia on 10 things she stopped doing as a marketer
Demand Gen Report on Three Steps to Illuminating Dark Social
Mark Schaefer on social sales success
Amaster class on personal branding (taught by Mark Schaefer)
A person-to-person podcast about evolved communication strategies that put the connectivity and humanity back into marketing, leadership and content.