Showing a fun side of your company won't ruin your reputation or your relationship with customers who also have a fun side. However, you can ruin your social media messaging and LinkedIn relationships by forcing email marketing into them.
Aside from fun, customers like taking easy steps, and you can make engagement and sales a lot easier to achieve by choosing the right words.
Today's message points podcast features insights about keeping it simple, having some fun, and avoiding the wrong impressions on social media.
Todd Clouser shares why email strategies don't belong in your social media feed
Linda Rolf on why she had to completely wipe out a LinkedIn relationship
InsideBE on Make Customers Feel that What you Want is Easy
BombBomb presents How to Be Professional and Still Have Fun
Katelyn Burgoin on why memes perform well for B2B buyers
A person-to-person podcast about evolved communication strategies that put the connectivity and humanity back into marketing, leadership and content.