According to McKinsey's 2021 Personalization Report, "companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains."
Personalization can fit into different marketing strategies, but they can also take different forms depending on the content. Dr. Morissa Schwartz joins us to discuss some of the ways personalization can be effective in email, direct messaging and other content strategies.
Along with being named one of Forbes 30 Under 30 in Media, she is also the owner of Dr. Rissy's Writing and Marketing and proprietor of GenZ publishing. With a master’s in communications and a doctorate in literature, she focuses her work on integrated writing, marketing, and editing.
Dr. Rissy's Writing and Marketing
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