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Bonus Feature: Eliminating the CMO and the Excuses

8/9/2017

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Follow Up is now Bonus Feature!  This week it's all about the increasing consequences for not adapting to a changing marketing landscape.  A landscape that could mean your business or your CMO position no longer exists.  I talk about my personal experience with the situation, and tie that to the state of marketing in 2017.  

See also - Five Lessons for All Marketers From the Departure of Coke's CMO
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