Follow Up is now Bonus Feature! This week it's all about the increasing consequences for not adapting to a changing marketing landscape. A landscape that could mean your business or your CMO position no longer exists. I talk about my personal experience with the situation, and tie that to the state of marketing in 2017.
See also - Five Lessons for All Marketers From the Departure of Coke's CMO
A podcast featuring conversations about content marketing and production.