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Podcast: The Legend of Bigfoot and Great Marketing Copy

An eraser changing someone's mind.

If motivational speakers can help people achieve their goals by changing the words they use, could the same be done for marketers? I'll share some words to replace standard terms like marketing, conversion and lead nurturing.

Copywriting expert Linda Melone stops by to share why great copywriting is like Bigfoot and five facts copywriters need to know to assemble impactful copy.

Finally, we'll learn how to create an effective "How-to" blog or guide.

Resources from this episode:

Linda Melone's company: The Copy Worx Social media: Linda Melone on LinkedIn

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