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How Bigfoot and Tony Robbins Fit Into Your Marketing Copy and Strategy

An eraser changing someone's mind.

If motivational speakers can help people achieve their goals by changing the words they use, could the same be done for marketers? I'll share some words to replace standard terms like marketing, conversion and lead nurturing.

Copywriting expert Linda Melone stops by to share why great copywriting is like Bigfoot and five facts copywriters need to know to assemble impactful copy.

Finally, we'll learn how to create an effective "How-to" blog or guide.

Resources from this episode:

Linda Melone: Five Surprising Facts About Copywriting

Linda Melone's company: The Copy Worx Social media: Linda Melone on LinkedIn

Lesley Vos: How to Write a How-to Guide That Turns Readers into Clients

Ethan Beute: Human-Centered Communication - A Business Case Against Digital Pollution

Huffington Post: 5 Essential Marketing Lessons From Classic 80s Movies McKinsey & Company: The value of getting personalization right—or wrong—is multiplying InsideBE: Simon Moore: Don’t Shout Price at Me! Never in 20 Years Have I Seen That to Be the Deciding Factor

WDBJ 7: Roanoke coffee shop goes viral with funny sign

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