It's almost December, and you know what that means. It's time for businesses to have their annual discussion about how they can take things to a new level or continue to compete in the next year. Content marketing has to be part of that strategy. In this audio blog, I share some thoughts and insights on what can work in 2018.
I was thrilled to see Mark Schaeffer's blog about three big social media problems that aren't social media problems. Specifically, it was great to see him point out how lack of management support can ruin even the best of plans or the most creative of social media employees.
In this audio blog, I expand on this even further with an example from my own personal experience.