Keeping with the theme of supporting your social media marketing teams, today's audio blog is about investing in the transformation of a Marketing Department to a PUBLISHING Department. I'll start with an insight that came from my Social Media Marketing Certificate courses. Specifically, I'll touch on a section that featured insights on Taco Bell's Social Media War Room.
I also talk about Richie Kawamoto's effective strategies for getting companies to tell their stories through blogs like these:
What if Your Business Story Became a Movie?
A Brand Story on Social Media Requires a Budget
Richie Kawamoto on Twitter
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I was thrilled to see Mark Schaeffer's blog about three big social media problems that aren't social media problems. Specifically, it was great to see him point out how lack of management support can ruin even the best of plans or the most creative of social media employees.
In this audio blog, I expand on this even further with an example from my own personal experience.