If you are serious about gaining loyal blog readers or potential customers, you need to focus on consistency and content quality. Give people a reason to subscribe or keep coming back because they know you're constantly sharing posts that are engaging, informative and/or entertaining. Many times, people know they need to infuse both of these qualities into their blog strategy, but then there's that other challenge -
What is there to blog about?
Well, first off, let me just say that there are plenty of blogs out there that will answer such a question. However, the actual amount of practical and usable information can vary. So, here are a couple of books to help you get inspired and get started.
Born to Blog by Mark W. Schaffer & Stanford A. Smith
I've recommended this book on several occasions. It's 165 pages of easy to understand insights on how to blog. The authors share personal stories on their own blogging experiences. This includes dealing with the fears and challenges that are very common among bloggers. Read this, and let them tell you how to break through the roadblocks that come with launching and growing a blog. The blend of personal experiences, valuable research, practical advice and success stories will benefit the personal or business blogger. I like the way they tell readers how to develop content while keeping their expectations in check. Inevitably, they want doubting readers to understand that they can be bloggers
They ASK You ANSWER by Marcus Sheridan
At the very first Social Media Marketing World conference, I got to hear Marcus Sheridan's awesome story about how he exploded his swimming pool business through blogging. A key component of his strategy was simple: take common customer questions, and answer them in blogs. Businesses can really stump themselves with trying to come up with "brilliant" blog topics, when simplicity can be extremely beneficial. The fact is, people look for ANSWERS online, and if they find YOUR solutions...you become a trusted source. Since then, Marcus has been sharing his knowledge and strategies with other businesses. I'm so glad he put it all into a book!