
Connection-Focused Content Strategies
Brands frequently hear about the demands for "authenticity" and "humanized" but are left to wonder what that means to them.
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It's all about the communications and messages your audience receives and interprets from your content.
Modernized Content is More Than Words

As a critical element of content, copywriting is more powerful than ever today.
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It's so powerful, you audience could simply glance at it or just read a few words and react in seconds. Additionally, it can:​
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Generate an instant first impression
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Lower skepticism or amplify it
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Break their social media scrolling gaze or blend in
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Generate positive or negative emotion
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Feel different or the same as everything else
That's why the copy in your blog, social posts, media or website have to be more than just words - and it has to "sound" human.

Consider the Heart and the Mind
Brands have struggled to figure out how to adapt to demands for humanized, authentic or empathetic marketing.
That's why so much content looks and sounds the same.
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Differentiation is content strategies that include behavioral trends, competitive analysis, communication principles and creativity.

All Content Can Be Humanized
Create Connective Content or Improve Connection in Game-Changing Ways

Improved Humanization = Improved Results

"Scott delivered a transformational effort to turn rather anemic metrics into a steady increase of engagement and activity. By introducing and leading a new humanized communications to the mix, Scott presented leadership a tangible path toward better results."
Brad Lengel
Content Strategist
Examples of Industries That Benefit
From Communication-Focused Content
An Impactful Shift in Our Educational Content

"Scott Murray's content strategy shifted our focus from simply optimizing for search engines to creating content that truly speaks to our target demographic. His collaborative and resourceful nature helped us resonate with our audience on a whole new level, translating web traffic into lead generation and revenue growth."
Bohao Zhao
Senior Manager, Demand Generation
The STAMP Framework
Using some of the most critical elements of effective communication, The STAMP Framework provides us a roadmap for creating content that truly connects and resonates.
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Self-Awareness
Ensuring your content reflects your brand's authentic voice
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Meaningful Language
Using words that resonate and inspire action
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Two-Way Communication
Encouraging dialogue, not monologue
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Predictive Intelligence
Getting into the hearts and minds of your audience
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Adaptability
Staying agile and flexible as content trends continue to evolve
Learn more about the STAMP framework on this page

Making Our Social Media Sound Human
"Scott took the general, value prop heavy (social media) copy I created and made it compelling, informative, and relatable. No wonder he does this for a living."
Shelby Roehre
Marketing Manager
Featured Results from
Communication-Focused Content
FUNDRAISING
Revamped messaging and coached on-air talent, resulting in record-breaking fundraising and improved listener engagement
TECH INDUSTRY
Simplified, people-focused content drove 21% relevant follower growth and 37% increase in engagement on LinkedIn
EDUCATION
60% budget reduction achieved through revised blog strategy that prioritized authentic, engaging writing
HEALTHCARE
Translated doctor expertise into relatable video and podcast content, expanding audience reach
Tech Content That Resonates with People

I'm such a fan of Scott Murray. He tackles technical subject matter head on and turns it into brilliant, easy-to-digest stories and copy, while still capturing the technical elements that resonate with a deeply knowledgeable audience."
Kathleen Atkins
VP, Marketing at SuccessKPI
Let's talk!
In the spirit of breaking out of the expected, let's have a conversation (not a "consultation") about your needs.