When I started podcasting back in 2011, I loved the idea of having celebrity guests on the show. At first, I thought it would be almost impossible to book them on my little podcast...until I booked guests for my first 10 shows.
While it's a little more challenging to book celebrity guests today, what worked for me in 2011 can still help podcasters book quality guest for their shows in 2021.
Companies are learning that they can rely on just one way to connect and communicate with their target audiences. Podcasts have moved from being a fringe form of content to a popular mainstream form of media.
As with any form of emerging content trends, businesses are trying to find ways to incorporate podcasting into their content marketing strategies. In this video, I share a couple of ways that I produced podcasts for businesses to help generate some ideas beyond interviews and discussions.