Sparketing is not only a strategy, it is a mindset and culture.
Sparketers prioritize their consumers and customers, using communication methods that elicit positive emotions, encourage engagement and foster connections to generate responses.
Sparketers prioritize consumer needs over promoting products, fostering trust and credibility. This approach boosts authenticity, word-of-mouth marketing, and competitive advantage.
Sparketers strike a balance between human interaction and technology, creating authentic connections with people while staying adaptable to market trends and consumer preferences.
In a sparketer-supported environment, marketing and customer service teams align under a clear philosophy centered on serving and empowering customers, leading to cohesive and impactful interactions at every touchpoint.
The Core Characteristics
Sparketers possess several impactful traits.
People are at the center of everything they do, including customers, consumers and team members.
Sparkers break down barriers that stand in the way of connections with people. Sparketer strategies avoid them at all costs.
Sparketers are not afraid to experiment or evolve with the times, even if it means minimizing or nixing long-standing tactics that are no longer effective.
Sparketers are proud to be modern marketers and embrace the changes of the current digital marketing era.
Sparketers don't forget their consumers and reflect on their behaviors to help predict consumer behavior. They are also self-aware marketing leaders.
Sparketers thrive in people-focused environments, and sparketing leaders cultivate cultures with humanized communication focus that empowers teams to extend those values to customers and consumers.
Sparketing is Backed By Research
64% of consumers prefer to make a purchase from a company that knows them, and 34% would spend more money on that product.
Dynata (February 2022)
57% of consumers will increase their spending with that brand they feel connected to, and 76% will buy from them instead of a competitor.
Sprout Social (February 2020)
67% want variety from brands instead of repetitive and similar ads, creative assets and social posts. 56% say creative assets from brands don't align with their interests or likes.