Communication is Everywhere, but the Messages Have to Resonate
Despite how much has changed, you still have something valuable to offer -
you just have to communicate it differently.
Here's how I know that:
During my 20 years as a content producer, copywriter and marketing manager, there were two constants in my work:
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Content strategy was always evolving, and companies had to adapt.
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Communication was the most vital component for success.
Whether it was print or email, social media or blogs, podcasts or videos - it all involved the critical elements of the communication process:
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The Source (Type of content)
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The Message (Choice of words)
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The Recipient (Consumer)
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The Response (Engage or ignore)
As consumers took control away from marketers, they demanded change. Specifically, they want communications that are built on:
Two-way communications
Genuine interest
Proven empathy
Earned trust
Marketing strategies and content goals become stagnant without the right words and messages. Humanized communication fuels success in today's marketing era.
The reasons why companies struggle to connect with consumers
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Modern consumers have more control
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Older message strategies don't resonate
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Repetitive content saturates the internet
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Consumer attitudes are skeptical and cynical
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Typical content lacks humanized components
Crafting the Solutions
These three core areas empower you to solve these challenges by focusing on the critical components of communication.
Consumer Insight
(Recipient/Response)
Messaging Design
(The Message)
Content Intelligence
(Source)
We'll use these components to construct and connect with audiences in the meaningful ways they demand today.
This Can Be
Infused into
All Forms of Content
Written Word
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Blogs designed to stand out, build trust and provide value
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Social posts that are digestible & inspire engagement
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Emails and newsletters that are worth opening
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Content that is clear, inspiring and generates emotion
Video
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Scripting that gets to the point and provides value
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On-air talent who communicate with relatability
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Content that humanizes a brand
Podcasting
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Episode format that inspires a listener to subscribe
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On-air talent that connects with an audience
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Content that showcases expertise & humanizes brand
Consumers are not going to stop wanting to be treated like human beings.
Companies that successfully connect to their audiences, are turning them into followers, customers and advocates.
Will you be one of those companies?
I bring a unique set of of tools to help you craft messaging and content that resonates with your most important audiences.
20+ Years in Marketing
20+ Years of Content Experience
12+ Industries and Audiences
Two Communication-Focused Degrees
Whether you're a new or established business, profit or non-profit, marketing team or limited team - I'm here to help.