Communication is Everywhere, but the Messages Have to Resonate
Despite how much has changed, you still have something valuable to offer -
you just have to communicate it differently.
Here's how I know that:
During my 20 years as a content producer, copywriter and marketing manager, there were two constants in my work:
Content strategy was always evolving, and companies had to adapt.
Communication was the most vital component for success.
Whether it was print or email, social media or blogs, podcasts or videos - it all involved the critical elements of the communication process:
The Source (Type of content)
The Message (Choice of words)
The Recipient (Consumer)
The Response (Engage or ignore)
As consumers took control away from marketers, they demanded change. Specifically, they want communications that are built on:
Marketing strategies and content goals become stagnant without the right words and messages. Humanized communication fuels success in today's marketing era.
The reasons why companies struggle to connect with consumers
Modern consumers have more control
Older message strategies don't resonate
Repetitive content saturates the internet
Consumer attitudes are skeptical and cynical
Typical content lacks humanized components
Crafting the Solutions
These three core areas empower you to solve these challenges by focusing on the critical components of communication.
We'll use these components to construct and connect with audiences in the meaningful ways they demand today.
This Can Be
All Forms of Content
Blogs designed to stand out, build trust and provide value
Social posts that are digestible & inspire engagement
Emails and newsletters that are worth opening
Content that is clear, inspiring and generates emotion
Scripting that gets to the point and provides value
On-air talent who communicate with relatability
Content that humanizes a brand
Episode format that inspires a listener to subscribe
On-air talent that connects with an audience
Content that showcases expertise & humanizes brand
Consumers are not going to stop wanting to be treated like human beings.
Companies that successfully connect to their audiences, are turning them into followers, customers and advocates.
Will you be one of those companies?
I bring a unique set of of tools to help you craft messaging and content that resonates with your most important audiences.
20+ Years in Marketing
20+ Years of Content Experience
12+ Industries and Audiences
Two Communication-Focused Degrees
Whether you're a new or established business, profit or non-profit, marketing team or limited team - I'm here to help.