Humanizing Content Before it Was Cool
For years, I worked as a writer, editor, producer and strategist specializing in content that connected with audiences.
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However, today's audiences demand that businesses create content like that.
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It takes a process that goes well beyond basic content creation and advice.
Humanization and Communication Are Modern Content Differentiators
As content kept flooding every channel, I noticed how audiences were tuning out anything that felt generic, repetitive, misleading, or artificial. Content had to become a humanized communication tool.
As the demand for more relatable, trustworthy messaging grew, I deepened my focus on communication itself—because that's where real connection happens.
I spent years working with various companies with different audiences, talking with experts, studying communication theory and practice, until finally stepping out on my own as a humanized content advisor in 2022.
I realized content strategy needed to include a focus not just on the audience, but on self-reflection from the brand.
A Framework Was Needed
While there were plenty of buzzwords surrounding humanized content (like authenticity, empathy, personalization), I felt most of it was lacking depth and guidance.
So, I figured out a way to take the most important elements of content from my experience and put them into a framework that not only covered all the bases, but could be used to create or improve content.
It's called S.T.A.M.P.
Are you ready for a
Game-Changer?
I'll bet some of your competitors haven't evolved their content, and that's a huge opportunity for you. Let's talk about how to make it work for you!
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Let's talk!
In the spirit of connecting with people, let's have a conversation (not a "consultation") about your challenges and goals.
