"We all know digital marketing is a two-way street. But for that dialogue to work, we have to first know ourselves. Scott shows us how to win, not with more content, but with more emotion. Open this book to any page, read for five minutes, then notice your perspective shift."
Andy Crestodina
Co-Founder and CMO, Orbit Media ​
Finally...
An Actual
Humanized Content Framework!
You've heard all the buzzwords about humanization, connection, authenticity, audience relationships, trust-building content, but much of it leaves out any type of roadmap for how to do it.
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​That changes with Undeniably Human Content.
Special Pre-Order Price of $3.99
eBOOK & Paperback Available MAY 19
Audiobook: Coming Soon
Who is it IDEAL For?
Creating New Content Initiatives
First-time content for a new business or expanding content into new areas
Improving Existing Content
Evolving content to improve connection, differentiation and results.
Building on Education or Knolwledge
Adding humanized strategies to academic studies or new careers.
Brooke B. Sellas
Founder & CEO, B Squared Media
Author, Conversations That Connect
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"STAMP is a clear, memorable, and actionable framework that shows marketers exactly how to humanize content in a scalable, strategic way. Scott doesn’t preach, he invites, and most importantly, he models the message throughout.
Undeniably Human Content could easily become a go-to guide for marketers who want to do better by their audience."
Written in a Conversational Style
Talking with the reader, asking thoughtful questions, and having some fun.
Covering Several Types of Content Examples
Including humanization techniques in blogs, social media, video, podcasts and more.
Designed for Different Businesses and Audiences
Including non-profits, SMBs, solopreneurs, and more.
Ethan Beute
Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business
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"Undeniably Human Content feels like a conversation with a sharp, insightful friend and a room full of smart marketers—directed with purpose, presence, and personality. It’s a much-needed reorientation for marketers stuck in marketing science and sameness—delivered with heart, humor, and human insight."
Over 100 References
Including academic studies, interviews, stories, research, insights and pop culture references
For Marketers Launching New Content or Leading New Initiatives
Including new businesses looking to stand out or marketers looking to evolve content
Written with Marketing and Audience Behaviors in Mind
Including habituations, barriers, and assumptions that disrupt success.
Andi Robinson
Andi Robinson, Owner/Content Strategy Consultant at Hijinx Marketing
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“Scott turns traditional marketing ideas on their heads. He worms into our marketing brains to make us think differently about how we can (and should) communicate with our customers. Every page sparks an idea you will want to add to your marketing arsenal. His references to pop culture bring a touch of levity and reliability to the concepts. I will be implementing the S.T.A.M.P. framework in my own content marketing.”
Applies to Multiple Content Types
Including blogs, social media, video, podcasts, and more.
Helps Various Businesses and Industries
Especially, SMBs, solopreneurs, non-profits, and companies ready for change.
Helpful For Even the Most Audience-Focused Businesses
Including opportunities to spot gaps and sharpen their impact.
Scott Murray is a content strategist, producer, and communication expert with 20+ years of experience backed by an extensive background in communication. This led to the creation of a framework covering the pre-planning, development, and distribution process for modern humanized content (including marketer psychology and communication within content itself).
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The S.T.A.M.P. framework helps you humanize content designed to differentiate your business and connect with your most important audiences on a human level through copy, social media, video, podcasts, blogs, and more.