Your readers’ brains may be doing more with your copy than you realize. Even though it’s written, we still talk about its tone and how it “sounds.”

If you’re thinking about starting a podcast for your business, don’t let the stress of video stop you from creating one.

When I started interviewing celebrities for my first podcast in 2011, one thing always seemed to surprise many of them - my preparation. Not even kidding.

Too many business podcasts exist for one reason: because someone realized they could start one. At that point, another business podcast is created that likely sounds like so many others - interchangeable and one-dimensional.

The more I hear people talk about confidence on camera, the more I think we're making video harder than it needs to be. In my experience, confidence has little to no relevance in creating videos for your business.

A lot of YouTube 'best practices' aren't best practices. They're just common. And a lot of that comes down to one thing. We copy what we see other people do, usually without realizing it.

Lately, I’ve noticed a pattern in a lot of thought leadership content. Everything is perfectly structured, confidently stated, and technically correct - but something is off. I might even agree with the content, but something is bugging me.