Too many business podcasts exist for one reason: because someone realized they could start one.   At that point, another business podcast is created that likely sounds like so many others - interchangeable and one-dimensional. And by the way, this isn't just limited to business podcasts. The tendency to make podcasts like this is   everywhere . I started podcasting in 2011 in the pop culture genre. There was a lot of repetition in format, including several podcasts that just

Imagine you walk into a store to buy a new coat, and a salesperson walks up and says, " Our winter collection is crafted with high-performance fabrics to ensure maximum warmth and durability in extreme weather conditions. Would you like to explore our latest offerings?" What would be going through your mind? You would almost have to be asking yourself: "Why are they talking like that?" Now, if you saw those words written in an email from the same clothing company, would that

When I started interviewing celebrities for my first podcast in 2011, one thing always seemed to surprise many of them - my preparation. Not even kidding. More specifically, they were surprised that I came with prepared questions (or planned, well-thought-out questions). For example: I conducted an in-person interview with David Giuntoli from  GRIMM  at a convention. When I took out my questions, he asked if he could see the list. Then he showed it to everyone in the room and

It's truly remarkable how many ways we can psyche ourselves out by obsessing over concerns that do nothing but prevent us from making a connection with our audience. This is especially true when it comes to creating video content. Are all of the concerns legit? No. Are some of them legit? Yes. So which ones should you worry about? Well, you shouldn't "worry" about any of them because they can all be easily addressed. However, let's cover some of the most common concerns you c

If the only thing standing between you and starting a podcast is figuring out video, stop right there. You don't need it. Not yet, and maybe not ever. I see this come up a lot, especially on LinkedIn, where businesses and personal brands are thinking about launching podcasts but getting stuck on video before they've even recorded a single episode. And I get why it feels like you have to figure both out at once. But I think it's worth slowing down on that assumption. CONSIDER

Last year, I was invited to speak at a conference about humanizing content using STAMP. I arrived a day early and noticed several sessions on AI. I thought, "Do I belong here?" I sat through one session where the speaker excitedly bragged about how quickly his company churned out videos using AI. Then he showed us an example. It was a "promo" featuring a lot of AI-generated imagery that could also be confused with stock video, and a voiceover that sounded like this: As someon

The need for meaningful language in content was high even before AI made it a make-or-break skill for human marketers to remain relevant. AI didn't create the problem of bland marketing copy, it's just exposing it. After all, when AI pulls information from the internet to write content, it’s pulling from a massive pool of generic human-written material. And because marketers and businesses  tend to copy what they see others create , the web is overflowing with overused and un

Lately, I’ve noticed a pattern in a lot of thought leadership content. Everything is perfectly structured, confidently stated, and technically correct - but something is off. I might even agree with the content, but something is bugging me. At the same time, I’m seeing more people on LinkedIn say they are: Growing tired of LinkedIn feeling like an echo chamber Seeing the same thought-leadership points repeated in the same format Feeling pressure to sound credible, established