"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. "
Mark Schaefer - Marketing Strategist, Futurist, Speaker and Best-Selling Author
Stand Out with Authentic Content That is Undeniably You
I help business leaders build video, podcast, and LinkedIn content through human-centered communication strategies that stand out and connect with their audience.
Turning Content Into Communication
"I'm such a fan of Scott Murray. He's a creative at heart and brings new and inspiring ideas at any opportunity he can. He's hands down a tremendous content producer. He tackles technical subject matter head on and turns it into brilliant, easy-to-digest stories and copy, while still capturing the technical elements that resonate with a deeply knowledgeable audience."​
Kathleen Atkins
Director, Corporate Marketing​​
Video, Podcasts, and Social Media Are Perfect For Humanizing Your Brand and Building Trust.
However, what if you're the creating content,
but it isn't connecting?
Instead, it's blending in with all the other content clutter on the internet. Or maybe it getting confused with AI-generated content.
Or maybe you're simply holding yourself back.
You're worried about how you'll look or sound and whether you have what it takes to create professional podcasts or videos. You're overwhelmed wondering where to start and afraid to "do it wrong."
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Meanwhile, time and opportunities keep passing you by.
Here's what these challenges have in common:
For human-focused content to work, it needs a strategic communication framework that enables it to stand out and connect your brand's message with your audience on a meaningful level. You're not just creating content; you're communicating and building relationships with people.
Here is how I can help you:
ON-CAMERA
(Video Content)
Whether you're creating marketing videos, hosting a video podcast, or developing video ads, I help you with both the creative strategy and your on-camera presence.
ON-MIC
(Podcast Content)
Whether you're launching a new show, improving an existing one, or developing your hosting skills, I help you create podcasts that stand out and keep listeners engaged.
ON-PAGE
(Social Media & Email)
From LinkedIn posts to marketing emails - whether you're a C-suite leader, solo marketer, or marketing team, I help craft messaging that builds trust and drives engagement.
Turning Content Into Connection and Engagement
"I saw literally over a 200% increase in engagement. Scott created an incredible strategic document—told me exactly what to post and when to post it. He's been a game changer."
— Daniel Stein, CEO & Founder, Special Strong
Dallas Jones
IT Professional
Working with Scott as my media and TV hosting coach has been a game-changer. His expertise helped me develop my authentic voice and boosted my confidence. His encouragement and belief in my abilities have been instrumental in building my confidence, both on and off the camera.
J. Drew Bycoskie - MBA
Mortgage Professional
I have had the pleasure of working with Scott relating to the development and eventual launch of my podcast. From a content, creative and directional point of view, Scott is a true professional and enjoyable to work with.
Bohao Zhao
Senior Manager, Demand Gen
"Scott's collaborative and resourceful nature helped us resonate with our audience on a whole new level, translating web traffic into lead generation and revenue growth."
"Human-Centered Strategy is the Bridge Between
You and Your Audience
Communication is a two-way exchange between people, and your content should feel like a similar experience.
For that to happen, it has to be structured differently. It starts when your self-awareness aligns with what audiences want from content today. When both sides align, you don't just get attention, you build connection.
For example, you need to:
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Stop defaulting to generic marketing templates and corporate-speak
Consider the experiences and emotions that drive how people respond
Think about their needs and behaviors, not just your message
To help, I created a framework to help businesses achieve this. It's called S.T.A.M.P.
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Self-Awareness - Catch blind spots before your message goes out
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Two-Way Communication - See content as an exchange, not an announcement
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Adaptability - Empower people to create change
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Meaningful Language - Think about how it's received, not just sent
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Predictive Intelligence - Think ahead to the reaction
Case Studies
See the results when communication is built around authentic human connection.
My Book on Humanizing Content
Finally, the insights, research, and stories that shape the framework for humanizing content is now in a book. Undeniably Human Content examines how communication, awareness, and emotion create content that stands out and connects with people.
"We all know digital marketing is a two-way street. But for that dialogue to work, we have to first know ourselves. Scott shows us how to win, not with more content, but with more emotion. Open this book to any page, read for five minutes, then notice your perspective shift."
Andy Crestodina (CEO, Orbit Media)
My Appearance on The Social Media Marketing Podcast
I recently joined Michael Stelzner to take a deeper dive into the S.T.A.M.P. framework and how it evolves content to better connect with modern audiences.
The Podcast
The Human Content Brief is a creative and informative show presented like an intelligence briefing, delivering a mix of insights, trends, commentary, and conversations that help you keep the human element at the forefront in your content.
Your email address will not be added to a mailing list.
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