Helping Businesses Humanize Content
to Create
Connection &
Differentiation
What Do I Mean by "Humanized" Content?
Think about what content strategy experts emphasize today: creating genuine connection, building trust, developing relationships, and showing empathy.
These aren't just buzzwords—they represent a fundamental shift in how audiences what engage want from brands. It means we must ensure our content has
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It is THE content differentiator today.
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Content need human DNA woven into it - moving beyond one-way messaging to tap into psychology, shared experiences, and genuine two-way connection. For example:
Marketer Psychology
Recognizing the internal habits, motivations, and behaviors that can make or break our content before it goes live.
Communication Models
Building conversational content that communicates our genuine intent to help through both what we say and how we say it.
Audience Psychology
Moving past surface-level "know your audience" to understand the deeper behaviors and attitudes that influence their decisions, while building in opportunities to learn more.
The S.T.A.M.P. Framework
It all fits nicely into
S
Self-Awareness
Marketer psychology and intent behind content.
T
Two-Way Communication
Speaking with (instead of at) the audience.
A
Adaptability
Aligning content with creativity and modern trends.
M
Meaningful Language
Messaging that sounds human, personal and real.
P
Predictive Intelligence
Strategy rooted in understanding audience.
It will align with YOUR content needs
STAMP works for all types of content across all industries. I'll work with you on solving the challenges of standing out and connecting with modern audiences.
Content Strategy & Differentiation
Messaging & Audience Connection
Podcast & Video Content Strategy
Whether you’re launching new content or improving what’s already there, these collaborative, customizable strategy sessions are designed to cover exactly what you need—no fluff, no wasted time.
"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. "
Mark Schaefer - Marketing Strategist, Futurist, Speaker and Best-Selling Author
Featured Client Story
200% Increase in
Social Media Engagement
“Within the first meeting, I knew that I was going to hire Scott, and so we met probably for about 30 minutes, and then right after the meeting, I said, ‘Scott, we've got to work together.’
And Scott has now been helping me on a very strategic brand level, and I have seen incredible results, and just on average, I've probably seen about a 200 percent increase in engagement.”
Learn More About Humanized Content
Mary Anne Alhadeff
Former CEO of North Texas Public Broadcasting
Strategic and Creative Collaborations
"Scott's a natural strategic thinker who can visualize all aspects of a project from conception to completion. He makes every member of a team feel valued; and working with him ensures a positive experience for everyone involved."
Bohao Zhao
Executive Director of Digital Marketing
An Impactful Shift in Our Content
"Scott Murray's content strategy shifted our focus from simply optimizing for search engines to creating content that truly speaks to our target demographic. His collaborative and resourceful nature helped us resonate with our audience on a whole new level, translating web traffic into lead generation and revenue growth."
The Podcast
My podcast is a unique content marketing podcast that takes the most insightful and impactful parts of a guest interview and weaves them together with voiceover, music and sound effects.
Let's talk!
In the spirit of breaking out of the expected, let's have a pressure-free conversation about your needs.