Add the Missing Pieces and Make
Your Content to
Stand Out
As the digital marketplace becomes increasingly crowded, I help businesses create contrast, curiosity and connection through content.
How Can You Stand Out in a Cluttered Content Marketing World?
Businesses are creating content faster than ever, making it harder to stand out and connect with your audience. The inability to stand out comes from a lack of two critical components - communication or creativity.
Communication is about the First
Impression and Message
Your audience sees content everyday and it shapes the way they instantly react to what they see and hear.
​
Today's content has to snap them out of their scanning routine, grab their curiosity, make them think differently and inspire them to respond.
Create Contrast: Stand out in crowded digital spaces filled with repetitive and dull content.
​
Inspire Curiosity: Break cynicism barriers and inspire your audience to learn more.
​
Build Connection: Prove to your audience that you understand them and know them.
​
This is a Modern Approach to Content Strategy
Generic strategies that heavily rely on outdated content aren't helping you today.
It cannot differentiate you from the competition or make a meaningful connection with your audience.
​
Your content strategy now has to involve a humanized framework that focuses on the communications that come from your content.
"Scott Murray's content strategy shifted our focus from simply optimizing for search engines to creating content that truly speaks to our target demographic. His collaborative and resourceful nature helped us resonate with our audience on a whole new level, translating web traffic into lead generation and revenue growth."
Bohao Zhao
Senior Manager, Demand Generation
Creativity is What Makes New Media Stands Out
Today, it's easier for businesses to create podcasts and videos, but everyone tends to copy each other.
​
Creative strategies are needed for copy, video or podcast will make you stand out.
Creative Development: Unique segments, production elements, presentation and more.
On-air Personality: Aligning your style with scripting and messaging
Finding Humor: Studies show people like it - even from businesses.
20+
Years
Helping Companies Create and Improve Marketing Strategies and Content.
15+ Industries
Including Startups, Global Companies and Non-Profit Organizations.
1,000+
Projects
Web, Email, Social Media, Blogs, Videos, Podcasts and more.
10+
Years
Combining Humanized Communication with Content
I'll Show You How These Game-Changing Elements Help You Stand Out
Your competitors are likely using the same tools and old strategies that don't differentiate their business or connect with people.​
​
Evolving content with a modern creative and humanized approach requires specialized expertise. How can I help you use them to address your content challenges? Let's talk!
Ways I can help you today:
Featured Resources
The keys to modern content are rooted in communication and connection.
Let's transform your content marketing together.
​
In the spirit of breaking out of the expected, let's have a conversation (not a "consultation") about your needs.