How a Tax Firm Turned Webinar Audio into a Real Podcast
Instead of publishing webinar recordings as podcast episodes, this tax firm wanted to create something that felt like a true podcast from the beginning.
Approach
Rather than scrap the webinar audio, I was given the raw recordings to answer two questions: could these webinars become a real show, and could that format be repeated for future episodes?
Recognized the webinar content had real value.
Identified a show structure already in their conversations.
Recorded additional host questions to make it feel like a conversation.
Added show elements that transformed webinar audio into a podcast.
Built a repeatable format for ongoing episodes.
The Challenge
The firm used a podcast hosting service to distribute webinar audio to their external audience, stakeholders and partners.
It was a smart way to reach more people, but the raw audio didn't present the content the way audiences expect more from a podcast.
They wanted to create a real podcast without losing the educational value of the webinar content.
Is it possible to take webinar audio and turn it into something that sounds like a real podcast?
Collaboration with the Centurion Team
After listening to the audio and making recommendations, I met with the team to discuss audience, content goals, and format concepts. I learned Miguel and I were both fans of the CNBC show The Profit.
Miguel mentioned how much he liked Marcus Lemonis cutting away from a scene to give the audience deeper context. We took inspiration from that and created opportunities for Miguel to do the same thing during the podcast.
We also added a "break" in the middle of the show (complete with bumper music) where they could provide additional value to the audience, like a tax tip, a book recommendation, an upcoming show promo, and more.
Both of these additions did more than create a "show" and gave Miguel and the firm ways to share unique insights and extra value.
From there, I worked with them to create a fully produced intro, theme, logo, and title. The show was called Beyond the Bottom Line.
How the Webinar Became a Podcast
Hear it For Yourself
This is an episode of Beyond the Bottom Line built from webinar audio using the format and elements described above.
Adding Minisodes
Building an audience takes consistency, but producing a full interview every week is a lot of pressure for a small team. So we created a companion show (Under the Hood) shorter, behind-the-scenes conversations the firm could share between interviews. It gave them a way to stay connected with their audience between flagship episodes without the pressure of booking a guest every week.
"Scott is a great resource and thought leader when it comes to podcasts. He helped us figure out our podcast strategy for our tax firm. I would recommend working with him."
Miguel Alexander Centeno
Founder of Centurion Firm
Turned existing webinar recordings into the foundation of an ongoing podcast.
Created a repeatable show format the team could continue producing.
Added new opportunities for insights, tax tips, promotions, and audience engagement.
Exceeded the firm's expectations for podcast downloads after launch.
The project gave Centurion Firm a sustainable way to turn their existing expertise into content that connects with their audience.
Results
Want your podcast to stand out and connect with your audience?
No matter your industry or where you're starting, there are ways to build a podcast that fits your business and gives your audience a reason to come back.
Start with a conversation.
Whether you're starting from scratch, trying to improve what you already have, or simply figuring out what comes next, we'll talk through your goals and determine what makes the most sense.