CASE STUDY:

How a Tax Firm Turned Webinar Audio Into A Real Podcast

Instead of publishing webinar recordings as podcast episodes, this tax firm wanted to create something that felt like a true podcast from the beginning.

Approach

  • Identified the strongest parts of the existing webinar conversations

  • Found a show structure already hiding inside the material

  • Recommended additional host questions and segments that could add context

  • Developed a repeatable format for future episodes

  • Worked with the team on how the show could deliver more than the original webinars

I reviewed the raw recordings to answer two questions. Could the existing material support a real show, and could we create a format they could continue using for future episodes?

The Challenge

  • The firm used a podcast hosting service to distribute webinar audio to their external audience, stakeholders and partners.

  • The material was useful, but the recordings still sounded like webinars rather than a show built for podcast listeners.

  • ​They wanted to create a real podcast without losing the educational value of the webinar content.

Is it possible to take webinar audio and turn it into something that sounds like a real podcast?

How the Webinars Became a Podcast

After listening to the audio and making recommendations, I met with the team to discuss the audience, goals for the show, and format ideas.

I learned Miguel and I were both fans of the CNBC show The Profit.

Miguel mentioned how much he liked Marcus Lemonis cutting away from a scene to give the audience deeper context. We took inspiration from that and created opportunities for Miguel to do the same thing during the podcast.

We also added a “break” in the middle of the show, complete with bumper music, where they could provide additional value to the audience, like a tax tip, book recommendation, upcoming show promo, and more.

Those additions did more than make the webinar audio feel like a show. They gave Miguel and the firm new ways to share their own insights and add something the original webinar didn’t have.

From there, I worked with them to create a fully produced intro, theme, logo, and title. The show was called Beyond the Bottom Line.

Hear it For Yourself

This is an episode of Beyond the Bottom Line built from webinar audio using the format and elements described above.

Adding Minisodes

Building an audience takes consistency, but producing a full interview every week is a lot of pressure for a small team. So we created a companion show (Under the Hood) shorter, behind-the-scenes conversations the firm could share between interviews. It gave them a way to stay connected with their audience between flagship episodes without the pressure of booking a guest every week.

"Scott is a great resource and thought leader when it comes to podcasts. He helped us figure out our podcast strategy for our tax firm. I would recommend working with him."

Miguel Alexander Centeno
Founder of Centurion Firm

Centurion Firm ended up with a repeatable podcast format they could keep developing instead of simply publishing webinar recordings as podcast episodes.

Results

  • Turned existing webinar recordings into the foundation of an ongoing podcast.

  • Created a repeatable show format the team could continue using.

  • Created room for deeper insights, tax tips, and other host-driven segments that weren’t part of the original webinars.

  • Exceeded the firm’s expectations for podcast downloads after launch.

Let’s Make Your Podcast Everything It Can Be

I can help you figure out the format, structure, and production approach before you spend more time and money on the show.

Start With a Conversation.

Tell me what you’re working on and what you’d like to improve. We’ll talk it through, figure out what kind of help would be useful, and decide whether it makes sense to work together.