Podcasts, Videos, and Copy
Make the Media
Fit You
Whether you’re building a podcast, getting comfortable on camera, or putting your voice on the page, we’ll shape the approach around you.
When we meet for the first time…
It will be like two professionals meeting over coffee to discuss your goals, needs, and challenges. You can bounce ideas off me, ask questions, and share any uncertainties.
When all is said and done, we’ll combine your voice and expertise with my experience in media, writing, and communication and we’ll develop a plan that works for you.
Whether it’s a podcast, video, or copy, it will sound like you, you’ll be able to comfortably give people a clear sense of who you are and what you know.
“We met probably for about 30 minutes and then right after the meeting, I said, ‘Scott, we've got to work together.’ He has been a game changer. He's paid for himself. We're trying to attract customers. We're trying to attract franchisees. And so with Scott's help, we've been able to do that.”
Daniel Stein
CEO, of Special Strong
Ways We Can Work Together
Launching or Improving Your Podcast
Audio, Video, or Both
Before you start recording, or keep putting time and money into a show you’re not happy with, we’ll figure out what the podcast needs to be, who it’s for, where there may be room to do something different, and what it will take to produce.
For a new podcast: Podcast Strategy Roadmap ($2,000)
Working Sessions: Three with me
Topics: Your goals, audience, and what success should look like
Document: Research into your space and opportunities to do something different
Document: The show concept, format, cadence, and production roadmap
You’ll have with a clear plan you can use yourself, take to a producer, or continue developing with me.
Further collaboration can include:
On-mic or on-camera presence and interview skills
Further show development, naming, and episode structure
Ongoing advisory and production guidance
Anything beyond the strategy package is priced based on what you need.
Already have a podcast and only need help with one specific issue? Focused advisory sessions are also available.
CASE STUDY: Turning Webinar Audio Into an Engaging, Informative Podcast
Instead of publishing webinar recordings as podcast episodes, this tax firm wanted to create something that felt like a true podcast from the beginning.
Getting Comfortable On Camera
Coaching, practice, and a recording process that works for you
I don’t think confidence is the real goal on camera. Comfort matters more. Once you stop thinking so much about how you look and sound, you can focus on what you want to say and give people a clearer sense of who you are and what you know.
I’ve spent years helping people, from executives to first-timers, get there. We’ll figure out what gets in the way for you, practice different ways of working through it, and find what actually feels natural.
ON CAMERA COACHING & PLAYBOOK ($1,250)
Working Sessions: Three with me
Assessment: What you want your videos to do, what’s getting in the way, and how you naturally communicate
Recorded Practice: Multiple short takes with playback, feedback, and adjustments as we go
Document: A personal on-camera playbook on what works for you, how to prepare, and what to keep practicing
You’ll have with a clearer way to prepare, record, and sound like yourself on camera.
Further collaboration can include:
Additional on-camera practice
Scripts, prompts, or talking points that still sound like you
Developing a repeatable format for the videos you want to make
Planning how your recordings can become clips, social posts, newsletters, or other content
Ongoing advisory as you continue recording and publishing
Anything beyond the strategy package is priced based on what you need.
We’ll work with what already feels natural to you, then use practice and specific feedback to make it stronger.
CASE STUDY: Turning a CEO Expertise Into Better Video Content
A MedTech commercialization firm wanted a stronger way to share its CEO’s expertise on LinkedIn. We used interview-style recordings to help him speak naturally on camera, then turned those conversations into videos, posts, and a LinkedIn newsletter.
“Our company LinkedIn page continues to grow in followers and I have no doubts a large part of this is due to the educational video content we release. We also have received feedback from medical device companies and regulatory bodies that the videos are valuable resources. "
Getting Your Voice Onto the Page
Coaching, examples, and a writing process you can keep using
In the case study above, a CEO’s videos provided more than video content. Once he was talking naturally about what he knew, his own words became the starting point for LinkedIn posts and a newsletter.
If you know what you want to say but worry that your writing will sound too polished, corporate, or generic, we can change that. This is especially useful if you want to keep writing in your own voice and would rather work with someone on it than hand it over to a ghostwriter.
WRITTEN VOICE COACHING & COLLABORATION ($1,500)
Working sessions: Three with me
Voice comparison: We’ll compare how you naturally explain something with how it comes out when you write it
Practice: We’ll shape a few pieces together, then you’ll try it on your own
Feedback: I’ll review your writing and show you what sounds like you, what doesn’t, and why
Document: A personal written-voice guide built from your own words, examples, and patterns
You’ll have with a clearer way to write in your own voice and examples you can use when you sit down to do it again.
Further collaboration can include:
Ongoing review and feedback on your writing
Scripts and talking points
Using conversations, audio, or video as source material
Applying your voice to posts, newsletters, emails, and other writing
Anything beyond this package is priced is priced based on what you need.
Start With a Conversation.
Tell me what you’re working on and what you’d like to improve. We’ll talk it through, figure out what kind of help would be useful, and decide whether it makes sense to work together.