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Empower Your Content to Spark Connection

Fuel industry differentiation and competitive advantage through an unrelenting focus on consumers and communication.

Content Marketers Can Feel Helplessly Trapped in Today's Digital Space

They face formidable challenges like crowded digital spaces, AI-generated content, platform expansion, and limited insight. 

This can make some question if content marketing can work for their organization - especially small  to medium-sized businesses.

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Here's the Hard Truth

It's disastrous to skip a content marketing strategy. However, it's also self-destructive to craft it without the most essential elements:

Consumers and Communication

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Here's the Great News

Your competition is likely stuck with similar challenges or automating self-destructive content strategies.

 

If your organization decides to evolve, it could lead to one of the most impactful marketing decisions you'll ever make.

You'll spark a paradigm shift in your organization's industry presence and impact.

I'm here to help you do that.

Specializing in seamlessly integrating relatable communication and impactful content, I help marketers evolve into a modern approach to marketing called SPARKETING.

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What is Sparketing?

It's a quirky name, but Sparketing is rooted in two critical keys to modern marketing - consumers and communication.

01

The Mindset

Unlike the old approach of "marketing" (selling and promoting), sparketing focuses on removing the common skepticism of consumers while creating connections with them.

03

The Culture

Marketing, sales and customer service teams align under a clear people-focused philosophy centered on providing value, leading to cohesive and impactful interactions at every touchpoint.

02

The Strategy

Sparketers prioritize people over promotion, fostering trust and credibility. This boosts authenticity, word-of-mouth marketing, and competitive advantage.

04

The Difference

Sparketers and their organizations create game-changing connections and relationships with their audience and they're better positioned to adapt to change.

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"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. I am excited to learn from him as he carves new paths forward for companies seeking something more from their marketing!"

Mark Schaefer

Speaker, Consultant, Best-Selling Author

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Clint Mally

Director of Marketing

"Scott is such a great resource for any business that needs a smart and clear marketing strategy. He is super knowledgeable about all things content marketing, but really shines when it comes to developing content that builds a following. Highly recommend!"
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Kristin Quiroz Bayona

Communications Leader

"Scott is so knowledgeable and passionate about human-centered marketing that builds real connections. Whether I'm in conversation with Scott, reading his thoughtful and well-searched articles, or listening to his podcast, I always learn something new and thought-provoking."
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Eric Vincent

Lead Experience Designer

Scott has a great sense of his market and an ability to formulate creative strategies in order to reach his audience. His empathy for the consumer helps strengthen the relationship between themselves and the product."

Consulting

Speaking 

Podcast Guest

Teaching

Here are the  ways I can help you today:

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The Sparketer Podcast

Speaking of a focus on audience, The Sparketer podcasts infused multiple insights, voices and takeaways in a highly-produced, three-segment show with marketers and creators in mind.

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Consumer Insight + Marketing Expertise =

An Amazing Marketing Book

This book, led by Mark Schaefer, features 36 chapters, 36 authors and over 350 takeaways on all things marketing. I wrote Chapter 4 on how consumer behavior is changing today's marketing era.

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