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Aligning the minds of business and consumers

Building Connections Through Humanized Communication in Modern Marketing.

Scott Murray smiles

In a world of rapid change, advancing technology, and digital spam, consumers are looking for humanity.

A consumer weighing emotion and logic

They believe they can find it in businesses, but they look for proof. 
That proof cannot be found in:

An outdated marketing strategy

An automation software


An uncompromising promote and sell mindset

Proof comes in the way you communicate with them through content.

Communication and chat bubbles

Content is Everywhere, but the Messages Have to Resonate

Despite how much has changed, you still have something valuable to offer. You just have to communicate it differently.

Communication crafting tools

 

During my 20 years as a content producer, copywriter and marketing manager, I observed two consistent trends:
 

  1. Content strategy was always evolving, and companies had to adapt.
     

  2. Communication was the most vital component for success. 
     

Whether it was print or email, social media or blogs, podcasts or videos - it all involved the critical elements of the communication process:

  1. The Source (Type of content)

  2. The Message (Choice of words and visuals )

  3. The Recipient (Consumer)

  4. The Response (Engage or ignore)

In the modern marketing era, consumers are more informed and empowered than ever before. Instead of one-way communications or promotional broadcasts, they respond positively to:

Two Humans speaking

Two-way communications

Interest and curiosity

Genuine interest

A heart

Proven empathy

A handshake

Earned trust

This means that many digital marketing strategies aren't as effective because businesses have to evolve their communication approach to stay competitive.

My goal is to help companies create compelling, informative and engaging content that resonates with their consumers and customers using these tools:

Consumer Behavior

- what trends impact marketing & business

- what messages are conveyed through content

Content Messaging

Predictive POVs

- how consumer responds & reacts 

Voice/Tone Optimization

- how does content sound/read

My name is Scott Murray, and I help organizations develop modern marketing content that connects, resonates and inspires an organization's most important audiences.

With the right message, businesses can still provide value and have a positive impact in the lives of their customers. That's why I'm here to help you craft the perfect message.

Scott Murray standing

There Are Lots of Ways We Can Work Together

We can craft new communication, evolve existing communication, develop messaging for a content plan and more. 

Let's start with a pressure-free conversation about you and your business. (Like a virtual coffee meeting).

Testimonials
He tackles technical subject matter head on and turns it into brilliant, easy-to-digest stories and copy, while still capturing the technical elements that resonate with a deeply knowledgeable audience.

Kathleen A.

VP, Marketing

 I highly recommend Mr. Murray for any creative campaign, be it blogging, creative writing, video scripting and production, PPC campaigns, voice-over work or other creative endeavors.

Melissa H.

CFO

Scott has a great sense of his market and an ability to formulate creative strategies in order to reach his audience. His empathy for the consumer helps strengthen the relationship between themselves and the product.

Eric V.

Lead Experience Designer

Latest News

I talk about how consumer behavior is driving modern marketing in this amazing marketing book.

The Amazing Marketing Book Ever Cover

My interview on the book launch livestream

"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy.
 
I am excited to learn from him as he carves new paths forward for companies seeking something more from their marketing!"

Mark Schaefer

Marketing Strategist, Keynote Speaker, University Educator, & Bestselling Author of Marketing Rebellion & Belonging to the Brand

March Schaefer smile

The Get the Message Podcast
Conversations with experts, thought leaders and other professionals designed to spark ideas, motivations, takeaways and roadmaps for marketers, content creators and business leaders.

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