SCOTT MURRAY

Combining Communication Mastery

with Content Strategy

"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. "

Mark Schaefer
Global Marketing Strategist, Speaker & Best-Selling Author

It's Harder For Brands to Connect with Audiences

Let's face it - getting your content to stand out online is tough, especially when you're running a small business or going it alone as a solopreneur.

It can feel like shouting into a void, right?

There are too many shouters. That's why you hear all the advice about the need for content traits like humanization and authenticity.

The key to achieving that type of connection and differentiation is communication.

Hello, I'm Scott Murray.

My career began as businesses started to adapt to new digital realities:

1. The shift from captive to proactive audiences

2. The rise of social media and video marketing

Proactive audiences wanted brands to change how they used content to communicate with them - especially through new media.

This meant that content created for a target audience had to evolve to meet the new demands of modern audiences.

Fortunately, I Was Prepared

I had recently earned a degree focused on combining mass communications with broadcast journalism, and it set the foundation for what would later become a career focused on humanized content.

Learn More About Me

20+

years in strategic communication and content development

Delivering time-tested strategies that work internally and externally

15+

different industries, from startups to Fortune 1000 companies

Versatile solutions tailored to the unique organizational needs

1,000+

creative and content projects across various communication channels

Proven expertise in aligning internal and external messaging

10+

years optimizing executive, brand and team communication

Holistic approach for maximum organizational impact

Helping Businesses Communicate and Connect for 20 Years

Evolved Content Strategy

I've developed a humanized content framework (STAMP) that works across industries, addressing both sides of communication. It integrates language nuances, trends, behaviors, and psychology to help brands stand out, forge connections, and generate meaningful responses from their audience.

Internal Communications

I focus on how internal communications directly shape external messaging. I focus on marketing team dynamics, internal attitudes about audiences and leadership's articulation of values to help foster a content team that embodies a thriving culture of creativity, agility, engagement and competitive advantage.

Media Presence

Drawing on my extensive media background, I guide executives, pros, and newcomers in developing an engaging video and podcast presence. Whether it's creating engaging formats, optimizing scripts, and refining on-air skills that create a memorable, trust-building connection with viewers and listeners.

Audience Behaviors

I relentlessly focus on psychology in content marketing, including emotions, doubts, defenses, needs, and reactions. This helps lower audience defenses, capture attention, and generate responses to help content resonate, build relationships, and drive engagement.

Learn more about the S.T.A.M.P. framework for humanizing content communications.

Learn More About STAMP

The Human Factors That Drive Meaningful Communication in Content

(Content) Consumer Psychology

We hear a lot about the importance of "knowing your audience." That's true. Along with that you should remember the human behaviors that come with reactions, interpretations, emotions, apprehensions and uncertainties that come with consuming content.

Marketer Psychology

What marketers don't hear enough about is the importance of "knowing themselves." Self-awareness and other critical parts of the human communication process cannot be ignored when they communicate their messages through content.

Mary Anne Alhadeff
Former CEO of North Texas Public Broadcasting

Strategic and Creative Collaborations

"Scott's a natural strategic thinker who can visualize all aspects of a project from conception to completion. He makes every member of a team feel valued; and working with him ensures a positive experience for everyone involved."

Bohao Zhao
Executive Director of Digital Marketing

An Impactful Shift in Our Content

"Scott Murray's content strategy shifted our focus from simply optimizing for search engines to creating content that truly speaks to our target demographic. His collaborative and resourceful nature helped us resonate with our audience on a whole new level, translating web traffic into lead generation and revenue growth"

Creating Comfort on Camera and on Mic

"Working with Scott as my media and TV hosting coach has been an absolute game-changer for me. One of the most valuable aspects of working with Scott was his ability to create a comfortable and encouraging environment. This environment allowed me to experiment with different styles and techniques, ultimately helping me find my unique voice as a presenter. His dedication to helping me achieve my goals was evident in every session, as he provided me with the tools and guidance necessary to succeed."

Dallas Jones
IT Consultant

Consumer Insights & More

Best-Selling Author and Digital Marketing Consultant Mark Schaefer asked some of his expert friends to collaborate on a multi-topic, 350-idea book. I wrote Chapter 4 on how consumers are shaping modern marketing.

Get the Book

The Podcast

My podcast is a unique content marketing podcast that takes the most insightful and impactful parts of a guest interview and weaves them together with voiceover, music and sound effects.

Let's talk!

In the spirit of breaking out of the expected, let's have a pressure-free conversation about your needs.

Scott@ScottMurrayOnline.com