Empower Your Content to Spark Connection
Fuel industry differentiation and competitive advantage through an unrelenting focus on consumers and communication.
Content Marketers Can Feel Helplessly Trapped in Today's Digital Space
They face formidable challenges like crowded digital spaces, AI-generated content, platform expansion, and limited insight.
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This can make some question if content marketing can work for their organization - especially small to medium-sized businesses.
Here's the Hard Truth
It's disastrous to skip a content marketing strategy. However, it's also self-destructive to craft it without the most essential elements:
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Consumers and Communication
Here's the Great News
Your competition is likely stuck with similar challenges or automating self-destructive content strategies.
If your organization decides to evolve, it could lead to one of the most impactful marketing decisions you'll ever make.
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You'll spark a paradigm shift in your organization's industry presence and impact.
What is Sparketing?
It's a quirky name, but Sparketing is rooted in two critical keys to modern marketing - consumers and communication.
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The Mindset
Unlike the old approach of "marketing" (selling and promoting), sparketing focuses on removing the common skepticism of consumers while creating connections with them.
03
The Culture
Marketing, sales and customer service teams align under a clear people-focused philosophy centered on providing value, leading to cohesive and impactful interactions at every touchpoint.
02
The Strategy
Sparketers prioritize people over promotion, fostering trust and credibility. This boosts authenticity, word-of-mouth marketing, and competitive advantage.
04
The Difference
Sparketers and their organizations create game-changing connections and relationships with their audience and they're better positioned to adapt to change.
"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. I am excited to learn from him as he carves new paths forward for companies seeking something more from their marketing!"
Mark Schaefer
Speaker, Consultant, Best-Selling Author
Clint Mally
Director of Marketing
"Scott is such a great resource for any business that needs a smart and clear marketing strategy. He is super knowledgeable about all things content marketing, but really shines when it comes to developing content that builds a following. Highly recommend!"
Kristin Quiroz Bayona
Communications Leader
"Scott is so knowledgeable and passionate about human-centered marketing that builds real connections. Whether I'm in conversation with Scott, reading his thoughtful and well-searched articles, or listening to his podcast, I always learn something new and thought-provoking."
Eric Vincent
Lead Experience Designer
Scott has a great sense of his market and an ability to formulate creative strategies in order to reach his audience. His empathy for the consumer helps strengthen the relationship between themselves and the product."
Consulting
Speaking
Podcast Guest
Teaching
Here are the ways I can help you today:
How can I help you?
The Sparketer Podcast
Speaking of a focus on audience, The Sparketer podcasts infused multiple insights, voices and takeaways in a highly-produced, three-segment show with marketers and creators in mind.
