Today, there are more ways to connect with audiences than ever before. However, several companies and their marketing teams struggle to connect with consumers. This can cause a variety of reactions:
|
|
In the search for answers, the critical problem often overlooked is COMMUNICATION.
Whether it's content creation, social media, web copy or other digital marketing strategies, it's a vital ingredient in connecting with consumers.
So, what's causing the frustration?
Consumers want humanized communication that sparks emotion, invites conversation, builds trust and develops relationships.
I help them craft and evolve their messaging to make stronger connections with their audiences.
So, what's causing the frustration?
Consumers want humanized communication that sparks emotion, invites conversation, builds trust and develops relationships.
I help them craft and evolve their messaging to make stronger connections with their audiences.
"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. I am excited to learn from him as he carves new paths forward for companies seeking something more from their marketing!"
Mark Schaefer - Globally recognized keynote speaker, educator, business consultant and best-selling author
Here are some of the ways I can help you:
- Communication Construction: Building voice, strategy, messaging from the ground-up
- Message Tune-Up: Evolving email, social, web & customer messaging to improve success
- Engagement Renovation: Finding new ways to reach your consumers to help you gain a competitive edge
Instead of relying solely on generic strategies and tactics, we'll build solutions rooted in everything from contemporary strategies, consumer trends and academic insights.
While many challenges are common, every situation is different and deserves the same level of service. |
What Creates a Strong Communication Foundation?
In order to resonate with today's audiences, we have to build a foundation rooted in three core areas:
|
Consumer Insight
How are consumers behaving today, and what do they want from businesses like yours? |
|
Content Intelligence
How will you structure content format and strategy to reach your audience effectively? |
|
Messaging Design
How will you approach messaging structure, tone and purpose to ensure it resonates? |
Get the Message: The Podcast
DR. ANGELA MULROONEY: Unleashing Personal Brand Influence
|
|
Interview clip from the episode
In this clip, Angela talks about a key message strategy that helps personal brands stand out in crowded industries or spaces.
|
|
Hear the Full Episode
|
|
|
|