"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. "
Mark Schaefer
My name is Scott Murray, and I help businesses improve their content using communication strategies and humanized frameworks.
Elevating Your Content with Contrast
and Connection
Everyone is Creating Content, but a Lot of it Doesn't Connect with Anyone
Businesses find it easier to create content these days, but it has become increasingly difficult to capture people's attention and create a meaningful connection with them.
The underlying reasons for this phenomenon are linked to human behaviors, ranging from the habits of marketers to the preferences and actions of content consumers.
Basically, modern content strategy needs "upgrades" that snap people out of scrolling gazes and lower skeptical defenses.
These upgrades are focused on humanized communication and creative development. It's a game-changer once marketers learn how to infuse their content with them.
I specialize in these content upgrades.
An Impactful Shift in Our Content Strategy
"Scott Murray's content strategy shifted our focus from simply optimizing for search engines to creating content that truly speaks to our target demographic. His collaborative and resourceful nature helped us resonate with our audience on a whole new level, translating web traffic into lead generation and revenue growth."
Bohao Zhao
Senior Manager, Demand Generation
How I Can Help You Today
I will personally work with you on conceptually evolving or developing your content to stand out and connect with your audiences. We can cover questions, ideas, improvements, content-specific concepts, and more. You’ll be surprised at how much ground can be covered in a focused amount of time.
If your specific challenges require a more multi-level approach, customized packages can include personal or team sessions, content or messaging audits, strategic plan development and more.
Humanized Our
Social Media
"Scott took the general, value prop heavy (social media) copy I created and made it compelling, informative, and relatable. No wonder he does this for a living."
Shelby Roehre
Marketing Manager
In Touch
with Audiences
Mary Anne Alhadeff
Former CEO & University
President
"Scott Murray is a consummate professional who epitomizes intelligence, creativity and customer service. He is a natural strategic thinker who can visualize all aspects of a project from conception to completion. He makes every member of a team feel valued, and working with him ensures a positive experience for everyone involved.”
Positive Collaborative
Experience
"Scott has a great sense of his market and an ability to formulate creative strategies in order to reach his audience. His empathy for the consumer helps strengthen the relationship between themselves and the product."
Eric Vincent
Lead Designer
Helpful Resources
Let's talk!
In the spirit of breaking out of the expected, let's have a conversation (not a "consultation") about your needs.