Technology can make our lives simpler.
Many programs, algorithms and automations make marketing and communicating easier.
However, companies struggle to connect and resonate with audiences, making life more challenging.
Many programs, algorithms and automations make marketing and communicating easier.
However, companies struggle to connect and resonate with audiences, making life more challenging.
The Four Pillars of Resonation Breakdown
The BarriersOverdependence on convenience dehumanizes messaging
The MisconceptionsOld marketing strategies forced into modern media and content
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The DisconnectsCommunications are unable to connect with audiences
The SetbacksCompanies lose out on revenue, notoriety & advocacy
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My name is Scott, and I'm here to help!
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I use my 20+ year track record in marketing and extensive education in communication to boost your organization's ability to better connect with your audience and boost your business goals.
Let's get into the hearts and minds of your audience to not only communicate but resonate! |
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"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. I am excited to learn from him as he carves new paths forward for companies seeking something more from their marketing!"
Mark Schaefer - Globally recognized keynote speaker, educator, business consultant and best-selling author
"He is super knowledgable about all things content marketing, but really shines when it comes to developing content that builds a following. Highly recommend!"
Clint Mally - Squarespace Design/Content Marketer
"He tackles technical subject matter head on and turns it into brilliant, easy-to-digest stories and copy, while still capturing the technical elements that resonate with a deeply knowledgeable audience."
Kathleen Atkins - VP of Marketing - SuccessKPI
"Scott has a great sense of his market and an ability to formulate creative strategies in order to reach his audience. His empathy for the consumer helps strengthen the relationship between themselves and the product."
Eric Vincent - UX Design Lead & CRO Specialist - Money Magazine
Clint Mally - Squarespace Design/Content Marketer
"He tackles technical subject matter head on and turns it into brilliant, easy-to-digest stories and copy, while still capturing the technical elements that resonate with a deeply knowledgeable audience."
Kathleen Atkins - VP of Marketing - SuccessKPI
"Scott has a great sense of his market and an ability to formulate creative strategies in order to reach his audience. His empathy for the consumer helps strengthen the relationship between themselves and the product."
Eric Vincent - UX Design Lead & CRO Specialist - Money Magazine
Get the Message: The Podcast
Mary Keough: How Job Postings Are Another Form of Marketing
Interview clip from the episode
Mary Keough (Senior Marketing Strategist - Gorilla 76) explains how the words and phrases in job postings can send negative signals to audience.
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Hear the Full Episode
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