"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy." Mark Schaefer - Marketing Strategist, Futurist, Speaker and Best-Selling Author
Make Your
Content Human.
Make it Connect.
I help founders, small business leaders and personal brands communicate with clarity, connection, and humanity - whether they're on-mic (podcasts), on-camera (video), or on-page (written content).
What's Standing Between Your Content and Real Connection?
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Trying to follow “best practices” that leave your content feeling flat?
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Competing with AI-generated content?
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Feeling unsure about how you’ll sound or look on camera or mic?
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Struggling to make your content actually feel like you?
Content alone can’t build connection.
Without the human elements required to create trust and relationships, content becomes a shell - built to check a box, follow an old formula, or simply get out the door.
Shells don’t connect with humans.
If you want your content to build real relationships, you have to treat it like communication.That means bringing in the same human qualities you’d use face-to-face.
That’s exactly what I help founders and leaders do.
How I Help You Turn Content Into Connection
A lot of content advice today seems generic and "one-size-fits-all," which raises a lot of questions and red flags for leaders. Part of the challenge is when content development doesn't include a communication strategy that considers:
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Unique voice
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Differentiation opportunities
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Direct messaging (word choice, tone, interpretation)
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Indirect messaging (signals beyond copy that impact response)
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Audience response (based on experiences, trends, behaviors)
That is what helps you stand out and connect with people today, whether it's podcasts, video, and writing. It makes your content humanized in a way that sounds like you and moves people to act.
Podcast Coaching
(On-Mic)
Video Presence
(On-Camera)
Content Audit & Transformation (On-Page)
Speaking Engagements
(In-Person, Virtual)
Podcast strategy and hosting skills that help you stand out, sound like yourself, and keep listeners coming back.
Video presence coaching for business owners and experts who want to sound natural on camera and build real connection with viewers.
Audits and strategy that turn your content into real communication—whether you’re starting fresh or fixing what’s not working.
Talks and workshops for conferences, teams, and universities on humanized content, communication, and strategy.
Every service is built on my STAMP Framework: self‑awareness, two‑way communication, adaptability, meaningful language, and predictive intelligence. It’s a deeper focus on both sides of content—how you show up and how people receive you—so it actually connects.
RESULTS
Turning Content Into Connection and Engagement
“I saw literally over a 200% increase in engagement. Scott created an incredible strategic document—told me exactly what to post and when to post it. He's been a game changer.”
Daniel Stein
CEO & Founder, Special Strong
“Scott's collaborative and resourceful nature helped us resonate with our audience on a whole new level, translating web traffic into lead generation and revenue growth.”
Bohao Zhao
Senior Manager, Demand Gen
“From a content, creative and directional point of view, Scott is a true professional and enjoyable to work with. I highly recommend Scott to anyone that is looking to create a new podcast or enhance an existing one.”
J. Drew Bycoskie, MBA
Mortgage Professional
“Scott's expertise helped me develop my authentic voice and boosted my confidence, both on and off the camera.”
Dallas Jones, IT Professional
CASE STUDIES
See Humanized Content in Action
Four projects, four different paths from "just content" to real connection.
ABOUT
Making Content Human Through Communication.
For two decades, I’ve worked in broadcast TV, radio, nonprofit fundraising, and digital marketing - and the common thread has always been people.
I watched digital and social media flip the script: audiences took control, one‑way marketing stopped working, and putting people first became the real advantage.
I also saw what happens when companies refuse to evolve, including stagnant results, low morale, and constant turnover.
That led me back to school for two master’s degrees in strategic and professional communication, where I studied both sides of content: how companies communicate and how audiences receive, interpret, and respond.
In 2022, I launched my own business and created the STAMP Framework to help leaders and teams humanize their content -and communicate in a way that actually connects.
The STAMP Framework
STAMP is a strategic communication framework designed to help brands create content that connects by aligning human thinking on both sides of the message — creator and audience.
S
Self-awareness
T
Two-way Communication
A
Adaptability
M
Meaningful Language
P
Predictive Intelligence
FAQ
Answering Some Questions
Why do you focus on podcasting, video, and LinkedIn content specifically?
Because 20+ years in broadcast media taught me something most copywriters don't know: how to write for voice. When you've written for TV, radio, video, and podcasts as long as I have, you learn to hear how people actually talk - their inflection, their word choices, their natural rhythm. Then you learn to capture that in writing so it sounds like them and their uniquely human style.
That skill matters more than ever. AI can crank out marketing copy in seconds. What it can't do is make your content stand out or sound like YOU. That's what makes humans still relevant today - but only if we stop writing like marketers and start writing like people. So when I work with someone on their written content (LinkedIn posts, blogs, emails, video/podcast scripts) I'm teaching them how to write in their own voice.
Additionally, people read content with different voices and interpretations. They can't see or hear us. So, word choice is critical. Meanwhile, podcasting and video is where your voice and presence matter more obviously. I help you sound like yourself across all of it - whether you're on-mic, on-camera, or on-page.
How do I know which service I need?
It depends on your goals, industry, and resources. Some businesses want to branch out into video or podcasting. Others need help improving existing content. The best way to figure it out? Let's talk through your situation and see what makes sense.
Do I need to commit to ongoing work?
You don't need to commit to ongoing work. Some people prefer a few sessions here and there. Others want longer-term support because it fits their needs. It might be leading up to a podcast launch, working through early episodes, or just getting ongoing feedback as they create content. I'm very flexible because what matters most is that you feel good about what you're doing and succeed at it.
Who do you typically work with? Are there clients you don't work with?
I mainly work with SMBs, founders, executives, and personal brands who want to use content as a true communication and differentiation tool - not just something to fill a calendar. I’m a good fit for people who want to stand out and connect in a human, audience-first way, and less so for those focused only on volume, formulas, or one-way promotion.
Do you work remotely?
Yes, I do.
BOOK
My Book on Humanizing Content
Finally, the insights, research, and stories that shape the framework for humanizing content are together in one place. Undeniably Human Content explores how communication, awareness, and emotion create content that stands out and connects with people.
“We all know digital marketing is a two-way street. But for that dialogue to work, we have to first know ourselves. Scott shows us how to win, not with more content, but with more emotion. Open this book to any page, read for five minutes, then notice your perspective shift.”
— Andy Crestodina, CEO, Orbit Media
CONTACT
Not Sure What You Need Yet? Let's Talk It Through.
You don’t have to know whether you need podcast coaching, video presence support, or a content overhaul. We’ll talk through your goals, your audience, and your resources, then decide what makes sense - no pressure and no long‑term commitment required.
I typically work with SMBs, personal brands, founders, and marketing teams who are ready to move beyond one‑way marketing and create content that feels more human.