Hello, and thanks for visiting Scott Murray Online.

I began my marketing career during the end of the old marketing era. This was an era of selling, promoting and one-way communication in a less crowded space.

Now, I help companies in what I call the Sparketing Era. This is the era of engagement, conversations, and relationships with consumers in a crowded digital space.

As consumer demands and marketing trends focus on humanization, empathy, community and advocacy - communication is the common denominator in every company/consumer dynamic.

In Business and Marketing - Words Mean More Than Ever 

For example, when explaining how I can help you, I could say:

​I help companies and marketers improve the way they communicate with their customers and consumers.

or

​I help add meaningful values and emotional layers to communication that break cynicism, spark reactions and make connections with audiences.  

The difference can be applied to all forms of messages found in blogs, social media, websites, videos, emails, internal communications and more.

How Can I Help You?

"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. I am excited to learn from him as he carves new paths forward for companies seeking something more from their marketing!"

Mark Schaefer - Keynote speaker, educator, business consultant and best-selling author

Building the Foundation 

for crafting effective communications, requires a focus on three core areas:

Consumer Insight

Learning consumer trends and behaviors

Messaging Design

Matching structure and tone with interprestation

Content Intelligence

Determining the communication channels

Here are some of the ways I can help you:

Consumer Insight: Featured Content

Two-way communication is vital today, especially in business and consumer relationships. It's only possible to make a meaningful connection is with insights into trends, behaviors and psychology.

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Consumers Want Brand "Warmth"

Consumers like it when you're nice to the competition.

Relearning How to Talk "Human"

Accessing knowledge from the past to communicate in the present

Consumers: "Don't Tell Us What To DO"

Academic studies and research on how consumers and social media.

Messaging Design: Featured Content

People are bombarded with messages daily, developing behaviors, interpretations and judgments based on experiences. A lot more thought has to go into a message today.​

Don't Be Afraid to be "Fun"

Insights on email strategies, LinkedIn, customer feelings, B2B memes and fun brands.

Job Postings Count as Marketing

Job postings can convey good or bad messages about a company.

Copy in the Sparketing Era

Copywriting has to evolve from corporate to compelling.

Content Intelligence: Featured Content

The days of relying solely on content quantity and SEO keyword strategies are over. Content has to communicate, resonate and differentiate in ways that provide positive experiences.

Content Imitation Isn't Flattering

Marketers tend to copy what other companies do. Why?

Marketing Terms Impede Change

Marketing terminology could be responsible for failure.

Content Can Give Off a Selfish Vibe

How can your content avoid looking selfish?

Get the Message: The Podcast

Dr. Morissa Schwartz: Personalized Public Relations

Dr. Morissa Schwartz discusses ways to infuse personalization into emails, messages and content.

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Hear the Full Episode