Hello, and thanks for visiting Scott Murray Online.
I began my marketing career during the end of the old marketing era. This was an era of selling, promoting and one-way communication in a less crowded space.
Now, I help companies in what I call the Sparketing Era. This is the era of engagement, conversations, and relationships with consumers in a crowded digital space.
As consumer demands and marketing trends focus on humanization, empathy, community and advocacy - communication is the common denominator in every company/consumer dynamic.
In Business and Marketing - Words Mean More Than Ever
For example, when explaining how I can help you, I could say:
The difference can be applied to all forms of messages found in blogs, social media, websites, videos, emails, internal communications and more.
"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. I am excited to learn from him as he carves new paths forward for companies seeking something more from their marketing!"
Mark Schaefer - Keynote speaker, educator, business consultant and best-selling author
Consumer Insight: Featured Content
Two-way communication is vital today, especially in business and consumer relationships. It's only possible to make a meaningful connection is with insights into trends, behaviors and psychology.
Consumers Want Brand "Warmth"
Consumers like it when you're nice to the competition.
Relearning How to Talk "Human"
Accessing knowledge from the past to communicate in the present
Consumers: "Don't Tell Us What To DO"
Academic studies and research on how consumers and social media.
Messaging Design: Featured Content
People are bombarded with messages daily, developing behaviors, interpretations and judgments based on experiences. A lot more thought has to go into a message today.
Content Intelligence: Featured Content
The days of relying solely on content quantity and SEO keyword strategies are over. Content has to communicate, resonate and differentiate in ways that provide positive experiences.