"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. "
Mark Schaefer
Marketing Strategist, Futurist, Speaker and Best-Selling Author
Helping Your Content Stand Out, Connect and Resonate with People
Communication Has Always Been Part of a Content Strategy
The AMA and CMI Teach "Content IS Communication"
In the 2024 Professional Marketer Certification Course provided by the American Marketing Association and the Content Marketing Institute, marketers are taught, "content is communication."
Visual Media is Referred to as "Visual Communication"
Visual culture theorists and academics who conduct research into modern media refer to everything from websites to print content as forms of visual communication.
Two-Way Communication is a Vital Part of New Media
The various types of new media (blogs, podcasts, search engines etc.) are defined as digital and interactive media. The interactive component focuses on two-way communication (feedback) between the source and the user.
Communication
Achieves Content Humanization
Experts often talk about humanizing content, brand authenticity, and personalized connection—but how do you actually create it?
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You take an audience-first approach to content that is rooted in communication, contrast and connection.
The "Whats" Are at the Center of Content Connection
What is the company culture?
The internal attitudes about audience, empathy and marketing
will have a direct impact on content success.
What is the content's message?
Is there a disconnect between what the business thinks it’s communicating and how the audience actually interprets it?
What will the audience do?
What does the business know about their audience, consumer behavior and behavioral science?
The STAMP Framework
I've developed a practical framework for helping content marketers create and evolve content to be more "connective" by combining critical elements of communication, humanization, and marketing.
S
Self-Awareness
Marketer psychology focusing on intent.
T
Two-Way Communication
Speaking with (instead of at) the audience.
A
Adaptability
Evolving with modern marketing trends.
M
Meaningful Language
Messaging that sounds human and/or personal.
P
Predictive Intelligence
Strategy rooted in knowing an audience.
Mary Anne Alhadeff
Former CEO of North Texas Public Broadcasting
Strategic and Creative Collaborations
"Scott's a natural strategic thinker who can visualize all aspects of a project from conception to completion. He makes every member of a team feel valued; and working with him ensures a positive experience for everyone involved."
Bohao Zhao
Executive Director of Digital Marketing
An Impactful Shift in Our Content
"Scott Murray's content strategy shifted our focus from simply optimizing for search engines to creating content that truly speaks to our target demographic. His collaborative and resourceful nature helped us resonate with our audience on a whole new level, translating web traffic into lead generation and revenue growth"
200% Increase in
Social Media Engagement
“Within the first meeting, I knew that I was going to hire Scott, and so we met probably for about 30 minutes, and then right after the meeting, I said, ‘Scott, we've got to work together.’
And Scott has now been helping me on a very strategic brand level, and I have seen incredible results, and just on average, I've probably seen about a 200 percent increase in engagement.”
Inspiring Ideas and Tremendous Results
"I'm such a fan of Scott Murray. He's a creative at heart and brings new and inspiring ideas at any opportunity he can. He's hands down a tremendous content producer."
Kathleen Atkins
VP, Marketing
The Connective Power of Podcasts
Podcasts empower brands to reach new audiences through a powerful humanized media. As a podcast coach, I can work with podcasters on communication and creative-focused strategies that help their shows stand out.
1
Unique Show Concepts
2
Creative Show Formats
3
Creative Promotions
4
On-Air Personality Style
5
Interview Skills
6
Show Branding
Creating Comfort on Camera and on Mic
"Working with Scott as my media and TV hosting coach has been an absolute game-changer for me. One of the most valuable aspects of working with Scott was his ability to create a comfortable and encouraging environment. This environment allowed me to experiment with different styles and techniques, ultimately helping me find my unique voice as a presenter. His dedication to helping me achieve my goals was evident in every session, as he provided me with the tools and guidance necessary to succeed."
Dallas Jones
IT Consultant
The Podcast
My podcast is a unique content marketing podcast that takes the most insightful and impactful parts of a guest interview and weaves them together with voiceover, music and sound effects.
Let's talk!
In the spirit of breaking out of the expected, let's have a pressure-free conversation about your needs.