In a world full of digitalization, automation and promotion, people demand humanity, empathy and transparency. This creates significant opportunities and challenges in marketing, communication and the ability to connect with a business's most important audiences.
You have to build audience-focused strategies that spark engagement, develop trust and build relationships in order to:
You have to build audience-focused strategies that spark engagement, develop trust and build relationships in order to:
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What Creates a Strong Communication Foundation?
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Consumer Insight
How are consumers behaving today, and what do they want from businesses like yours? |
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Content Intelligence -
How will you structure content format and strategy to reach your audience effectively? |
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Messaging Structure
How will you approach messaging structure, tone and purpose to ensure it resonates? |
I've got the right tools to help you build the content, strategy and messaging that fits the needs of your audience.
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20+ Years in Marketing & Vast Industry Experience
Master's Degree: Professional Communication
Social, Search & Email Marketing Certifications
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Instead of relying solely on generic strategies and tactics, we'll and build solutions rooted in everything from contemporary strategies, consumer trends and academic insights.
Here are some of the ways I can help you:
- Communication Construction: Building voice, strategy, messaging from the ground-up
- Message Tune-Up: Evolving email, social, web & customer messaging to improve success
- Engagement Renovation: Finding new ways to reach your consumers to help you gain a competitive edge
While many challenges are common, every situation is different and deserves the same level of service. |
"With his impressive experience and educational background, Scott is uniquely positioned to guide a company to next-level marketing and communications strategy. I am excited to learn from him as he carves new paths forward for companies seeking something more from their marketing!"
Mark Schaefer - Globally recognized keynote speaker, educator, business consultant and best-selling author
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"He is super knowledgable about all things content marketing, but really shines when it comes to developing content that builds a following. Highly recommend!"
Clint Mally - Squarespace Design/Content Marketer "Scott has a great sense of his market and an ability to formulate creative strategies in order to reach his audience. His empathy for the consumer helps strengthen the relationship between themselves and the product." Eric Vincent - UX Design Lead & CRO Specialist - Money Magazine |
"He tackles technical subject matter head on and turns it into brilliant, easy-to-digest stories and copy, while still capturing the technical elements that resonate with a deeply knowledgeable audience."
Kathleen Atkins - VP of Marketing - SuccessKPI "He's not just a good pusher of buttons - he is versed in content marketing techniques and strategies."
Jeff Takacs - Director of Product Development - MGMA |
Get the Message: The Podcast
KRISTIN QUIROZ BAYONA: Creating Consumer Communities
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Interview clip from the episode
In this clip, Kristin and I talk about the importance of proving "intent" when attempting to connect and build a relationship with your audience.
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Hear the Full Episode
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