Undeniably Human Content (May 2025)
First, people began pushing back against content that felt generic, overly polished, or impersonal. Then AI intensified that problem as more content began to look, sound, and feel the same.
Businesses kept hearing that they needed to be more human, authentic, empathetic, and personal. But that left an important question: How do you actually do that?
Undeniably Human Content was written to answer it.
The book introduces the S.T.A.M.P. Framework, developed from two decades of work across TV, radio, digital media, podcasts, video, and writing.
Self-Awareness, Two-Way Communication, Adaptability, Meaningful Language, and Predictive Intelligence provide a practical way to humanize content and create stronger connections with the people on the other side.
Available in paperback, eBook, and audiobook.
Praise for Undeniably Human Content
"We all know digital marketing is a two-way street. But for that dialogue to work, we have to first know ourselves. Scott shows us how to win, not with more content, but with more emotion. Open this book to any page, read for five minutes, then notice your perspective shift."
ANDY CRESTODINA, Co-Founder & CMO at Orbit Media
"Undeniably Human Content feels like a conversation with a sharp, insightful friend and a room full of smart marketers - directed with purpose, presence, and personality. It’s a much-needed reorientation for marketers stuck in marketing science and sameness - delivered with heart, humor, and human insight."
ETHAN BEUTE, WSJ Best Selling Author of Human-Centered Communication
"STAMP is a clear, memorable, and actionable framework that shows marketers exactly how to humanize content in a scalable, strategic way. Scott doesn’t preach, he invites, and most importantly, he models the message throughout. This could easily become a go-to guide for marketers who want to do better by their audience."
BROOKE B. SELLAS, Founder & CEO of B Squared Media
“Scott turns traditional marketing ideas on their heads. He worms into our marketing brains to make us think differently about how we can (and should) communicate with our customers. Every page sparks an idea you will want to add to your marketing arsenal. His references to pop culture bring a touch of levity and reliability to the concepts. I will be implementing the S.T.A.M.P. framework in my own content marketing.”
ANDI ROBINSON, Owner & Consultant at Hijinx Media
The Most Amazing Marketing Book Ever (May 2023)
Best-selling author, entrepreneur, and marketing strategist Mark Schaefer assembled 35 of his smartest marketing friends from around the world (with more than 750 years of accumulated experience) to write The Most Amazing Marketing Book Ever!
I wrote Chapter 4, “Consumer Behavior: Arriving in a New Marketing Era,” about how the shift from one-way marketing to a consumer-controlled, relationship-driven world changes the way businesses need to communicate.
The chapter offers 10 practical ways to respond, from creating real connection and earning engagement to building trust, avoiding imitation, and treating the people on the other side of your content like people.