From Visibility to Influence
How a shift in communication turned routine posting into real relevance, opportunity, and audience growth in two months.
Why This Matters
Many founders and CEOs are already creating content, but feel like they're not seeing meaningful business outcomes. That was exactly the situation here - Chris has a good Linkedin following, but wanted more activity and impact.
The Challenge
Chris Hanna, founder and CEO of Walnut Hill Medical, had built a decent LinkedIn following and was posting regularly, but he wanted better results.
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His content wasn't generating the engagement or business connections he needed, and posts would go out with minimal response.
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He had valuable healthcare and policy insights to share, but needed help translating that expertise into content that actually connected with his audience.
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As a healthcare founder and thought leader, he needed a strategic producer and advisor who could help him create better content and build a LinkedIn presence that drove improvements.
Objectives
I was brought in to help shape prospect, client, and audience-focused content while improving engagement and business opportunities.
Repurpose long-form video content into engaging clips, newsletters, text posts, etc.
Maintain authentic voice through consistent comment and DM responses
Improve client-facing communications including PDFs, one-sheets, and prospect resources (working with his team)
Provide on-camera coaching for Chris and the Director of Business Development
The Results
Immediate Impact
- First newsletter: 2,377 impressions, 12 comments
- 2 industry-relevant connection requests
- An invitation for Chris to be on a podcast
Growth & Production
- 953 new followers on personal profile
- 1,100+ total engagements
- 850 newsletter subscribers
- 300 new followers on company page
- Second podcast invitation within 48 hours
Noticing the Difference
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Within 24 hours, Chris noted that the first strategically-produced post generated more engagement than any content he had published over the previous year.
"Our company LinkedIn page continues to grow in followers and I have no doubts a large part of this is due to the educational video content we release. We also have received feedback from medical device companies and regulatory bodies that the videos are valuable resources. "
Grace Cuillier
Director of Business Development
Want your LinkedIn content to work like this?
Whether you're a CEO who needs LinkedIn to deliver business results, or someone posting regularly without meaningful engagement, let's build LinkedIn content that speaks with the right people and creates meaningful connections.