From Unengaging Content to 200% More Engagement
How strategic communication, content, and coaching transformed a CEO's content from scattered posts to strategic engagement.
Why This Matters
This case study showcases a common challenge for many founders and small businesses - the following is there, but the engagement is underwhelming. Daniel didn't need a copywriter or freelance content specialist to take over, he just needed guidance on how to evolve his messaging and approach.
The Challenge
Daniel Stein, CEO and Founder of SpecialStrong, had grown his fitness company to 10 locations across five states. But he faced critical challenges.
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He had built a large audience (34,000 on LinkedIn), but people weren't engaging with his content.
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His team was creating content regularly, but it wasn't strategically designed to connect with their target audience or drive engagement.
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As a growing CEO, he needed to build his personal brand at scale to attract both customers and franchisees and needed a framework to do it.
Objectives
Daniel brought me in to provide strategic feedback and coaching to transform his social media approach.
A comprehensive audit of his existing social media content and messaging approach
A stop/start/continue strategic approach for new content (text, video, and graphics)
Weekly social media feedback, performance analysis, and strategic recommendations
Regular check-in meetings to discuss ideas, performance, and results
The Results:
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200%+ increase in engagement after implementing strategic content guidance
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Delivered measurable ROI — "Scott paid for himself"
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Strengthened CEO presence to support customer and franchisee growth
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Sustainable posting framework that Daniel's team can execute independently
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Improved clarity, focus, and consistency in CEO brand messaging
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Increased visibility and interaction across all platforms
Here are examples of posts Daniel created using a strategic framework and weekly feedback - demonstrating how humanized and purposeful messaging drives measurable engagement.
Struggling to connect with your audience on social media?
You can have adequate resources, great intentions, and a polished message - but results can still fall short. Is you're content struggling to stand out and generate a response?