CASE STUDY:

How a CEO Increased LinkedIn Engagement by 200%

Daniel Stein wanted a stronger response to what he was posting on LinkedIn, but he didn’t want someone else writing it for him. We worked together on his ideas, posts, and approach so he could keep doing the writing himself and improve what was getting a response.

Approach

  • Reviewing drafts and published posts together.

  • Identifying what was getting a stronger response and why.

  • Making strategic suggestions Daniel could apply in his own writing.

  • Working through ideas and messages before and after publishing.

  • Helping him develop an approach he could continue using.

Daniel brought the ideas and did the writing. I reviewed his posts, pointed out what was working and what could be stronger, and gave him specific feedback on wording, structure, clarity, and how the content might come across to the reader.

The Challenge

As Special Strong expanded to 10 locations across five states, Daniel wanted his personal LinkedIn presence to keep pace. He had plenty of expertise and ideas to share, but the engagement wasn’t reflecting the value of what he was posting.

Our Focus Included:

  • His personal brand wasn’t keeping pace with the company’s growth.

  • Engagement wasn’t reflecting the value of the ideas he was sharing.

  • He wanted experienced feedback and direction while continuing to write the content himself.

“I saw literally probably over a 200 percent increase from the old posts that I was doing without Scott’s help. And now the new posts that I’ve been doing with Scott’s strategic guidance.”

Daniel Stein
CEO of SpecialStrong.com

Daniel reported roughly a 200% increase in engagement after applying the approach. Just as importantly, he was still the one creating the content and could continue using what we had worked through together.

The Results

In Daniel's Own Words

Hear Daniel explain why he hired me, how we worked together, and the results.

Make Your Ideas Stronger on the Page

If you know what you want to say but want help shaping it into writing that sounds like you and gets a stronger response, I can work with you on the message, structure, wording, and how it may come across to the reader.

Start With a Conversation.

Tell me what you’re working on and what you’d like to improve. We’ll talk it through, figure out what kind of help would be useful, and decide whether it makes sense to work together.