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ON-PAGE

Through voice discovery and strategic coaching, you develop a natural communication style for your LinkedIn presence and content that isn't mistaken for AI or corporate templates.

200% Increase in LinkedIn Engagement Through Strategic Guidance

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The challenge that I was having is we were getting a lot of great content out but it wasn't strategic content, and people were not engaging. So, I said, 'Scott I need you to look at everything that we do and I need you to come up with a strategy that's going to reach more people and really get our message across the right way.' I saw literally a 200% increase from the old posts that I was doing without Scott's help and now the new posts that I've been doing with Scott's strategic guidance. So, he has been a game-changer. 
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Daniel Stein 
CEO/Founder of Special Strong

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Your Unique Voice Should Be Different Than AI and Corporate Jargon​

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Whether it's LinkedIn posts, team emails, or stakeholder communications, the challenge is the same: finding and using your authentic voice consistently.

These challenges include struggling to:
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  • Evolve copy to sound more human to resonate more on LinkedIn.

  • Find a balance between "social" and professional on LinkedIn

  • Develop your authentic voice across channels

  • Create a sustainable strategy for posting and engaging consistently

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What if you had the right partner just for this?​

In media, I realized how well I could write in someone else's voice - capturing their natural style for radio and television.

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That skill became a differentiator in content marketing. I can take your tone, style, and the language you use and apply it to LinkedIn and beyond.

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You don't need to learn become a content writer. You need someone who can turn your communication into content that creates connection.

What's Featured in On-Page Content Packages

Voice-First Foundation

  • Everything starts with structured voice discovery sessions

  • We capture how you naturally communicate before creating any content

  • Your authentic style becomes the foundation for all written communication

Strategic Coaching, Not Just Content Creation

  • You learn frameworks you can use independently

  • Monthly strategy sessions keep you on track

  • Focus on building capability, not just delivering posts

Flexible, Customized Support

  • Some clients need frameworks and light coaching

  • Others want content drafting and hands-on support

  • Every engagement is structured around your specific goals and bandwidth

ON-PAGE PACKAGES

Voice Discovery Session

$1,200 - $1,500

  • 60-minute planning meeting to understand your LinkedIn goals and communication objectives

  • Video interview session to capture your natural communication style and how you explain industry concepts

  • Review of existing content (if available) to identify your authentic voice patterns

  • Voice discovery document showing your communication style applied across formats (LinkedIn posts, emails, executive communications)

  • 2-3 sample LinkedIn posts written in your voice as starting templates

  • 60-minute strategy session to review findings and establish your LinkedIn approach

Session flexibility:

  • Can be completed in 2-3 sessions depending on your schedule

  • Includes review of existing content or creation of new content samples

  • Flexible delivery based on whether you have existing materials to analyze

Perfect for:

  • Executives who want the framework and will execute independently

  • Leaders who need clarity on their authentic voice before committing to ongoing work

  • Anyone wanting to understand how voice discovery works before a larger engagement

Monthly LinkedIn Presence Retainer

$2,000 - $2,500 a month

  • Month 1: Complete voice discovery process (video interview, content review, voice document) + 5-7 initial LinkedIn posts written in your voice to establish the pattern

  • Ongoing: Weekly feedback document reviewing your posts (what worked, what to improve, strategic guidance) + Monthly 60-minute strategy call to review performance and plan ahead

  • Access to voice framework for email and internal communications as needed (ad-hoc review available)

  • Adjustment of content strategy based on engagement and goals

Retainer flexibility:

  • You post the content; I provide strategic feedback and coaching

  • Weekly written feedback delivered in organized document format

  • Monthly calls to discuss trends, adjust strategy, and answer questions

  • Email/executive communication review included as needed (no separate fee)

Perfect for:

  • Executives building consistent LinkedIn presence

  • Leaders who want expert guidance without full content production

  • Anyone needing ongoing accountability and strategic direction

Optional Add-Ons

  • Additional Strategy Session ($400-500):
    Need more than your monthly sessions? Add individual strategy calls anytime.

  • One LinkedIn Profile Audit & Optimization ($800-1,200):
    Complete review and rewrite of your LinkedIn profile to align with your authentic voice and strategic goals. Includes headline, about section, featured content, and experience descriptions.

  • Content Bank Creation ($1,000-1,500):

  • One-time creation of 10-15 evergreen posts in your voice that can be scheduled throughout the year.

Ready to Get Started?

Let's talk about what you're looking to accomplish.

Have other questions?  Reach out today!

Scott@ScottMurrayOnline.com

  • Scott Murray on YouTube
  • Scott Murray on LinkedIn

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