There's a Difference Between Content Creation
and Content Connection.
I've been working in media and digital content for over 20 years and witnessed a lot of change.
​
However, keeping the human element in content has always been vital - and a key to my success as a writer, producer, strategist, and consultant.
​
The BIG difference today is this:
If businesses are going to stand out, get attention and resonate with an audience, humanized content is no longer optional.
I Began to Notice This Around 2012
I had just helped a not-for-profit organization revamp all their content and messaging, leading to record fundraising results. But the real breakthrough wasn't the numbers - it was understanding why it worked:
Empathy, humanized language, proof of intent, connection, trust, and relationships.
From there, I stepped into digital marketing, where I noticed people were demanding similar things from for-profit content.
Over the next 10 years, I watched this trend offer both good and bad news for businesses. The good news was it provided them with a proven way to stand out and connect with their audience.
The bad news was changes needed to be made to content strategy, and not everyone was willing to do that
From my experience, businesses that stuck with the status quo endured toxic workplaces, layoffs, and consistently missed goals all while repeating the same mistakes and expecting different results.
Others connected with new audiences, exceeded goals, experienced creative collaboration, and felt better about their business and their content.
These two situations were so radically different that I wanted to help only the companies interested in evolving their content to meet today's audience demands. That's when I committed to a new approach in 2022:
-
I returned to school to deepen my understanding of the connections between communication, audience, and content - and earned a master's degree.
-
I started my own business and developed a framework that pulls together everything I've learned about humanizing content - helping companies stand out, get attention, and build deeper connections with their audience. It's called STAMP.
The connection, empathy, and trust I talk about in content strategy? That's also how I work with clients.
People tell me it's easy to work with me - that I'm responsive, communicate clearly, and it feels like working with a trusted colleague who's invested in their success, not a know-it-all telling them what to do.
They also appreciate my creativity and ability to help them see things differently. The goal isn't to hand you a template. It's to figure out what actually works for you and your audience.
I help founders, executives, and small businesses in three key areas:
ON-MIC
Podcast coaching, show development, strategy
ON-CAMERA
Video coaching, repurposing, strategy
ON-PAGE
LinkedIn strategy, communications, content
How We'll Work Together
1. DISCOVERY
I learn about your challenges, goals, business, and audience to understand what success looks like for you.
2. COLLABORATION & CREATION
We collaborate on a custom content structure and foundation based on what I've learned about you and your audience.
3. ONGING SUPPORT (IF NEEDED)
I provide flexible ongoing support as you implement, generate results, and refine your approach. I'm available when you need me, not on a rigid contract
Background Highlights
Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content.
EDUCATION
Bachelor's: Mass Communications
Master's: Professional Communication
Master's: Strategic Communication (May 2026)
National Society of Leadership & Success
EXPERIENCE
20+ years in broadcast media and digital content
14 years in podcasting
14 years in content marketing
Both sides of the camera/mic (producer and on-air talent)
PUBLISHED
2023: The Most Amazing Marketing Book Ever (Co-Author)
2025: Undeniably Human Content: How the S.T.A.M.P. Framework Turns Messages Into Meaning - and Content Into Connection
Let's talk!
Want to talk about a partnership? Want to just meet and learn more about one another? Can do!
Your email address will not be added to a mailing list.
​