Your readers’ brains may be doing more with your copy than you realize. Even though it’s written, we still talk about its tone and how it “sounds.”

AI didn't create the problem of bland marketing copy. It's just exposing it. After all, when AI pulls information from the internet to write content, it’s pulling from a massive pool of generic human-written material.

Lately, I’ve noticed a pattern in a lot of thought leadership content. Everything is perfectly structured, confidently stated, and technically correct - but something is off. I might even agree with the content, but something is bugging me.