From Unengaging Content to 200% More Engagement
How strategic communication, content, and coaching transformed a CEO's content from scattered posts to strategic engagement.
The Challenge
Daniel Stein, CEO and Founder of SpecialStrong, had grown his fitness company to 10 locations across five states. But he faced a critical challenge:
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​He had built a large audience (34,000 on LinkedIn), but people weren't engaging with his content.
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His team was creating content regularly, but it wasn't strategically designed to connect with their target audience or drive engagement.
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As a growing CEO, he needed to build his personal brand at scale to attract both customers and franchisees and needed a framework to do it.
The Objectives
Daniel brought me in to provide strategic feedback and coaching to transform his social media approach, including:
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A comprehensive audit of his existing social media content and messaging approach
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A stop/start/continue strategic approach for new content (text, video, and graphics)
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Weekly social media feedback, performance analysis, and strategic recommendations
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Regular check-in meetings to discuss ideas, performance, and results
The Results
“I just followed exactly what he said to do and I saw literally probably over a 200% increase from the old posts that I was doing without Scott’s help and now the new posts that I’ve been doing with Scott’s
strategic guidance.
He has been a game changer… he’s also very affordable, he’s paid for himself."
Daniel Stein, CEO
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200%+ increase in engagement after implementing strategic content guidance
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Delivered measurable ROI — "Scott paid for himself"
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Strengthened CEO presence to support customer and franchisee growth
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Sustainable posting framework that Daniel's team can execute independently
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Improved clarity, focus, and consistency in CEO brand messaging
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Increased visibility and interaction across all platforms
Turning impactful photos into memes
Sharing behind-the-Scenes VIdeos
115 Reactions, 29 comments, 3 shares
Taking a stand/Inviting conversation
36 Reactions, 9 Comments
102 Reactions, 6 Comments, 3 Shares
Talking with the Consumer
50 Reactions, 10 Comments, 3 Shares
These posts demonstrate the dramatic shift from content that previously received minimal response despite a large following.
Here are examples of posts Daniel created using a strategic framework and weekly feedback - demonstrating how humanized and purposeful messaging drives measurable engagement.
Struggling to connect with your audience on social media?
Daniel had many followers but his content wasn't connecting. A strategic communication strategy built around audience needs changed everything. Whether you're starting fresh or need to re-engage, let's develop your approach together.
