Scott Murray7 minHow Non-Profits Can Show Businesses How to Humanize ContentWhile helping businesses humanize their content, I've noticed that many non-profit strategies have moved into the for-profit space. It...
Scott Murray3 minWhat the Ghostbusters Can Teach Us About Email MarketingThe new Ghostbusters movie comes out this week, and as the StruggleNation guys say - I'm there on Day One . As someone who remembers...
Scott Murray3 minConsumer Interpretations: Sold Out vs. UnavailableEvery content marketing strategy should include interpretation considerations. We have to consider how the consumer is going to interpret...