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Why Self-Awareness is the New First Step in Content Creation
There is a new first step in content creation, and it aligns with the humanized demands of today's audiences.
Scott Murray
6 min read


How Audience Perception Shapes Audience Engagement Strategy
Let's take a deep dive into how your audience interprets your content based on past experiences.
Scott Murray
6 min read


Six Words Your Marketing Brain Should Erase and Replace Right Now
You're in an alternate universe. Tony Robbins is now a motivational speaker who helps marketers improve their success. You learn Tony is...
Scott Murray
5 min read


Why You Should NOT Publish Your Very First Podcast Episode
Here's why you might want to reconsider hitting "Publish" on your very first podcast episode.
Scott Murray
3 min read


Humanize AI Content: Resist the Craze, Keep the Connection
I recently watched two 80s movies again - Back to the Future II and Can't Buy Me Love . Both had some amusing ideas about the future that...
Scott Murray
6 min read


Fading into the Background: Why Conformity Mutes Your Voice in Podcasting
I started podcasting in 2011. One of the first guests on my new show was Julie Newmar (Catwoman in the 1966 Batman series). A few minutes...
Scott Murray
9 min read
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