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Scott Murray
6 min read
Why Self-Awareness is the New First Step in Content Creation
There is a new first step in content creation, and it aligns with the humanized demands of today's audiences.


Scott Murray
6 min read
How Audience Perception Shapes Audience Engagement Strategy
Let's take a deep dive into how your audience interprets your content based on past experiences.


Scott Murray
5 min read
Six Words Your Marketing Brain Should Erase and Replace Right Now
You're in an alternate universe. Tony Robbins is now a motivational speaker who helps marketers improve their success. You learn Tony is...


Scott Murray
3 min read
Why You Should NOT Publish Your Very First Podcast Episode
Here's why you might want to reconsider hitting "Publish" on your very first podcast episode.


Scott Murray
6 min read
Humanize AI Content: Resist the Craze, Keep the Connection
I recently watched two 80s movies again - Back to the Future II and Can't Buy Me Love . Both had some amusing ideas about the future that...


Scott Murray
9 min read
Fading into the Background: Why Conformity Mutes Your Voice in Podcasting
I started podcasting in 2011. One of the first guests on my new show was Julie Newmar (Catwoman in the 1966 Batman series). A few minutes...
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