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How Audience Perception Shapes Audience Engagement Strategy
Let's take a deep dive into how your audience interprets your content based on past experiences.
Scott Murray
6 min read

How Non-Profits Can Show Businesses How to Humanize Content
While helping businesses humanize their content, I've noticed that many non-profit strategies have moved into the for-profit space. It...
Scott Murray
7 min read


Fading into the Background: Why Conformity Mutes Your Voice in Podcasting
I started podcasting in 2011. One of the first guests on my new show was Julie Newmar (Catwoman in the 1966 Batman series). A few minutes...
Scott Murray
9 min read


Consumer Interpretations: Sold Out vs. Unavailable
Every content marketing strategy should include interpretation considerations. We have to consider how the consumer is going to interpret...
Scott Murray
3 min read
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